AI-generated content - Coastal Content

What a content strategy actually looks like

I spent part of this week with a startup that had been told, in no uncertain terms, that they needed a content strategy. The person who told them this was a marketer. A confident one. The kind who uses phrases…

That moment a client says “make it pop” and what happens next

I want to tell you about a phrase. It’s not a long phrase. It’s not demanding. It arrives softly, wedged between “we love the direction” and “could you just,” like a tiny grenade wearing a cardigan. “Make it pop.” I’ve…

I was asked if I could create a fully automated AI blog posting system

Yes. I could. Next question. Oh, you want more than that. Fine. A few weeks ago, someone asked me, with the bright-eyed energy of a person who has just discovered that technology exists, whether I could set up a system…

Ensuring quality and accuracy in AI-generated content

AI-generated content has become a powerful tool, revolutionising the way we produce blog posts, case studies, website content, reviews and content of all types. The advancement of AI is not without its challenges. One of the most pressing concerns is…

Nurturing originality in the age of AI content creation

In the age of artificial intelligence, where algorithms can generate vast amounts of content in seconds, the question of originality looms large. While AI tools have undeniably revolutionised content creation, the concern often raised is the lack of genuine creativity.…

What a content strategy actually looks like

That moment a client says “make it pop” and what happens next

I was asked if I could create a fully automated AI blog posting system

Ensuring quality and accuracy in AI-generated content

Nurturing originality in the age of AI content creation

Why I’ve written more words about writing than I have about anything else

The real skill gap in the AI era is judgment

The AI content that’s technically fine and somehow depressing

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Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

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