Somewhere in the world right now, a freelance writer is staring at an email that says “can you write something about our software? Approx 800...

There’s a specific flavour of writer’s block that nobody talks about, and I’ve had it more times than I’d like to admit. It’s not the...

How many of you have been presented with a brief containing a keyword phrase so syntactically broken it reads like it was written by someone...

Let me tell you about a client conversation that made me need a brief lie-down. A few weeks ago, a freelance client came to me...

Every now and then a project lands that’s genuinely satisfying to work on. No legacy content to untangle, no archive of posts written by a...

You want a number. I get it. You’ve clicked on three agency websites this morning and every single one of them has a contact form...

The about page is the only page on your website where you’re allowed to talk about yourself and most businesses use that permission to say...

There’s a version of this post where I dramatically announce that AI is coming for editorial jobs and you should be panicking into your morning...

Let’s be honest. You’ve been putting this off. You’ve got a half-finished blog post from February, a content calendar that was aspirational rather than functional...