I have things to say…

what i'd tell myself if i could go back 20 years

What I’d tell myself if I could go back 20 years

Or: What advice would you give your younger self when planning to move into writing and editing. Here’s a fun thought experiment that I’ve been...
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the ai content discourse ranked by how many times i've read it

The AI content discourse ranked by how many times I’ve read it

I’ve been writing about AI and content for long enough now to have seen the full ecosystem of takes cycle through multiple times. The same...
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what clients actually mean when they say make it more engaging

What clients actually mean when they say “make it more engaging”

“Can you make it more engaging?” Five words. Zero useful information. A complete request, apparently. If you’ve spent any time in content writing, you’ve received...
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The AI skill nobody needs anymore

New look, new direction, new energy!

Or The AI skill nobody needs anymore (and the one everyone does) Two years ago, I could sit down with a client brief and a...
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why i've written more words about writing than i have about anything else

Why I’ve written more words about writing than I have about anything else

Last week I did a rough mental inventory of my personal output. Blog posts, opinion pieces, LinkedIn articles, the stuff with my name properly attached...
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the real skill gap in the ai era

The real skill gap in the AI era is judgment

Let me tell you about a folder on my desktop called “Published.” It’s gloriously tidy. A curated archive of ideas that survived contact with my...
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the ai content that's technically fine and somehow depressing

The AI content that’s technically fine and somehow depressing

There’s a particular reading experience that’s hard to describe precisely. You finish an article. You understood all of it. Nothing was wrong. And yet you...
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ai isn't the one ghosting clients

AI isn’t the one ghosting clients

If you’re a writer who’s read three articles this week about AI taking your job, you’ve probably felt that low hum of dread that settles...
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why i still find writing and editing interesting

Why I still find writing and editing interesting

I’ve been writing professionally for about twenty years. That’s long enough to have outlasted several trends, a handful of employers and at least one complete...
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