Let me tell you about a client conversation that made me need a brief lie-down. A few weeks ago, a freelance client came to me...

Every now and then a project lands that’s genuinely satisfying to work on. No legacy content to untangle, no archive of posts written by a...

You want a number. I get it. You’ve clicked on three agency websites this morning and every single one of them has a contact form...

The about page is the only page on your website where you’re allowed to talk about yourself and most businesses use that permission to say...

There’s a version of this post where I dramatically announce that AI is coming for editorial jobs and you should be panicking into your morning...

Let’s be honest. You’ve been putting this off. You’ve got a half-finished blog post from February, a content calendar that was aspirational rather than functional...

Let me tell you about a thing I used to do. I’d finish a blog post, read it back, and think: “This is good. This...

There’s a part of my working day that produces nothing. No words appear. No draft moves forward. To an outside observer, and occasionally to me,...

Right now, finding writing and editing work is a bit like applying for a job at a restaurant where they’ve replaced half the kitchen with...