Content writing, editing and management for businesses
Good content takes more than putting words on a page. It needs the right ideas, clear messaging, editorial expertise and someone to make sure everything gets done.
I help startups and growing businesses create, improve and manage their content, from website pages and blog articles to marketing emails, AI-assisted content and ongoing publishing.
With more than 20 years of experience writing, editing and managing content, I can keep your content organised, consistent and working towards your business goals.
What I do
More than a writer. More than an editor.
I’ve spent more than 20 years working with digital content, writing, editing and publishing. I’ve written for international brands and smaller businesses, managed writers and content teams, developed editorial processes and helped organisations improve the way they create and manage content.
I’m a trained copywriter and editor, with experience of the entire content lifecycle. I understand what makes good content, how to improve it and what needs to happen behind the scenes to get it published.
I also understand how AI fits into the process. I’ve worked with AI-assisted content creation and editorial workflows, helping teams use the technology effectively while maintaining quality and consistency.
You get someone who can take a project from the initial idea through to the finished, published content, with the experience to manage the details along the way.
One person. The whole content process.
From the first idea to the finished article, I can take care of as much or as little of the content process as you need.
That might mean writing a new service page, editing an article produced by your team, preparing AI-assisted content for publication or managing an ongoing programme of blog posts and marketing emails.
I can also handle the practical work involved in getting content online, including WordPress formatting, publishing and promotional content for social media and email.
You get consistent editorial support, fewer moving parts and someone who understands how all the pieces fit together.
Who I work with
Whether you’re launching a new business, growing a company or managing multiple clients, you need content that communicates clearly and gets the job done.
I work with startups, small and medium-sized businesses, marketing agencies, SaaS companies, professional services firms, ecommerce businesses and publishers.
Some need help creating their first web content. Others have an established publishing programme but need additional writing, editing or editorial management support.
How to work with me
1. Discovery
We’ll discuss your business, audience, content requirements and what you want to achieve.
2. Planning
I’ll recommend an approach, agree the scope and establish priorities and timelines.
3. Delivery
I’ll write, edit, review and prepare the content, including publishing where required.
4. Ongoing support
If you need regular help, I can manage content production, editorial workflows and publishing.
Why work with me
Experience beyond writing
I have experience of the entire content lifecycle, including planning, writing, editing and managing.Writing expertise
I create content that informs, engages and supports your objectives.Editorial experience
I help improve content quality, structure, readability and consistency.Content operations
I can manage publishing schedules, workflows and content systems to keep projects moving.Direct collaboration
No account managers, project handovers, or unnecessary layers. You work directly with me throughout.
Got questions?
1. What kind of clients do you work with?
Some clients need a writer for a specific project. Others need editorial support, help managing their publishing schedule or someone to oversee content production.
I also work with marketing teams and agencies that need an experienced freelance content partner.If you're unsure which service you need, we can talk through your requirements and work out the best approach.
2. Can you handle writing, editing and publishing?
You can hand over as much or as little as you need. Perhaps you have a team producing content but need an experienced editor to keep everything on track.
Maybe you have a list of topics and absolutely no time to write them. Or perhaps you'd rather hand over the whole thing and get on with running your business. All perfectly reasonable.
3. Do you offer ongoing content support?
Some clients need help with a specific project, while others want someone they can call on regularly for writing, editing or content management.
We can agree on the scope and level of support that works for your business, whether that's a few hours a month or a more involved arrangement.
4. Do you use AI to create content?
That might mean using AI to support research, develop ideas, speed up parts of the writing process or improve an existing draft. I'm also happy working with content you've already generated using AI.
The important part is knowing what to keep, what to change and what needs a rather more human intervention.
AI is a useful tool. Knowing how to use it well, and recognising when it isn't doing a particularly good job, takes experience.
5. Can you edit content we’ve produced with AI?
I can also help your team set up a repeatable review process so quality holds up as volume grows.
6. Can you work with our existing writers or marketing team?
I can provide editorial support, review and improve existing content, help manage writers and workflows, or simply take some of the workload off your team's hands.
I've spent years writing, editing, managing and training other writers, so I'm comfortable fitting into an established team and working with the people already doing the job.