Coastal Content Coastal Content

Content that engages, entertains and delivers value

Most companies know they should be publishing. Fewer have a clear of what to say and how.

If your business exists but isn’t doing much marketing, or you’re starting from scratch and want to get it right first time, this is where I come in.

I can work from your brief, help you build one, or take ownership of an entire publishing programme. Most clients land somewhere in the middle, a light strategic steer from me, then regular content delivered to a schedule that suits them.

What you get
Content that earns its place. Well-researched, clearly written content that reflects how your business and audience thinks. No filler. No keyword-stuffed paragraphs that read like they were written for an algorithm rather than a person. 

Turnaround, format and frequency are agreed upfront. No surprises.

Let's talk!
Website content

Copy that helps visitors understand who you are, what you offer and why they should choose you.

Blog articles

Blog articles that are informative, practical and tailored to you, your goals and your audience.

Long-form content

Long-form content allows you to explore complex subjects and answer more detailed questions

Email campaigns

Email content that helps you stay visible, build relationships and encourage action.

SEO content

SEO-focused content that balances search intent, user experience, best practices and readability.

Thought leadership

Transform your ideas and insights into articles that build authority and boost your reputation.

Who I work with at Coastal Content
Who I write for

I regularly create content for:

  • Small businesses
  • Marketing agencies
  • SaaS companies
  • Professional services firms
  • Ecommerce businesses
  • Website publishers
  • Growing organisations that need flexible content support

Whether you’re building a new website, refreshing existing content or expanding your content marketing efforts, I can adapt to your requirements.

What I do
Understand your goals

Every project starts with understanding your audience, objectives and existing content.

Research and plan

Strong content begins with strong preparation.

I take time to understand the subject matter, identify opportunities and create a clear direction for the piece.

Write and refine

Content is drafted, reviewed and refined to ensure clarity, accuracy and consistency.

Deliver and support

You’ll receive content that’s ready for review, publication, or integration into your marketing campaigns.

Where needed, I can also assist with editing, publishing and ongoing content management.

How I create your content
Why work with me at Coastal Content
Why work with me

My experience extends beyond writing into editing, publishing, WordPress and content management.

This broader perspective helps me create content that works within the bigger picture of your website and marketing activity.

When you work with me, you get:

  • Over 20 years of writing experience
  • Direct communication throughout the project
  • Flexible support for one-off and ongoing work
  • Strong editorial standards
  • Experience of multiple industries and content formats

Your content writing questions answered:

1. Do you use AI tools?
I use whatever tools help improve efficiency and research, but every project benefits from human judgement, editing and quality control.
2. Do you need a detailed brief, or can you work from a rough idea?
Both work. A detailed brief with target audience, keywords, angle and competitors helps me get to a strong first draft faster. A rough idea is fine too. I'll ask any questions to build the brief before I start writing. Either way, we agree on the direction before anything gets written.
3. Can you match our existing tone of voice?
Yes. I'll need examples of content you're happy with, any style guide you have and a sense of what you want readers to feel after engaging with your content. If your voice isn't documented anywhere yet, that's something I can help you define.
4. Do you offer ongoing content support?
Yes. Many clients choose ongoing support for regular blog content, website updates and content management.
5. What happens if I'm not happy with the first draft?
One round of revisions is included as standard. If a piece isn't landing the way you hoped, tell me specifically what isn't working and I'll fix it. In practice, significant rewrites are rare when the brief is solid, which is why I invest time in the brief before writing a word.

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