How to train AI to match your brand voice (Without sounding like a robot)
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Nov 3, 2025
How to train AI to match your brand voice

How to train AI to match your brand voice (Without sounding like a robot)

Here’s the thing: your brand voice is like your favourite sweater. Cosy. Recognizable. Maybe a little worn in the elbows, but in a good way. Now […]
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Oct 30, 2025
How to adapt one piece of content into multiple formats with AI

How to adapt one piece of content into multiple formats with AI

Here’s the thing about content: it’s greedy. You give it an afternoon, a perfectly good brain, and about four cups of coffee and then it expects […]
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Oct 29, 2025
Attention span online

How every site decided my attention span was a resource to mine

I don’t remember exactly when websites stopped being places to visit and started being clingy exes. Maybe around the time “cookie consent” became code for “we’ve […]
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Oct 27, 2025
How to write great ChatGPT prompts

How to write great ChatGPT prompts (Without losing your sanity)

Beginner-friendly, ego-friendly, and 74% more fun than a normal how-to blog. Here’s the thing: A bad prompt is like asking your GPS, “Take me somewhere cool.” […]
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Oct 23, 2025
How to summarise long documents with AI without missing key points

How to summarise long documents with AI without missing key points

You know that feeling when you hand an AI a 40-page report and it comes back with a summary so vague it might as well say, […]
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Oct 16, 2025
How to automate repetitive writing tasks with AI and no-code tools

How to automate repetitive writing tasks with AI and no-code tools

Let’s be honest, most of writing isn’t writing. It’s copy-pasting, formatting, nudging sentences into shape, and moving text between seventeen tabs while wondering if you’ve finally […]
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Oct 13, 2025
Working with AI is like co-writing with a very fast, very literal intern

Working with AI is like co-writing with a very fast, very literal intern

Alright, picture this: You’re sitting at your desk, hot coffee in hand, ready to dive into your latest piece of content. Suddenly, an intern bursts through […]
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Oct 9, 2025
Why do online stores hate guest checkout so much

Why do online stores hate guest checkout so much?

Picture this: me, casually trying to buy a frying pan. (My old one has developed a personality quirk where eggs slide into one corner.) I wanted […]
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Sep 25, 2025
What happens to the web when nobody writes for humans anymore

What happens to the web when nobody writes for humans anymore?

Let’s play a quick thought experiment: Imagine you click on an article titled “10 Best Pasta Recipes You Must Try in 2025.” You arrive expecting sauce. […]
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Sep 22, 2025
Stop obsessing over AI detection tools

Stop obsessing over AI detection tools

Alright, gather round, fellow digital creators. It’s time to talk about something that’s been bothering me more than a cat with a stuck claw: AI detection […]
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Sep 15, 2025
Editing AI content: Why it’s a whole different skillset than traditional editing

Editing AI content: Why it’s a whole different skillset than traditional editing

Once upon a time (by which I mean 3 years ago), “editing” meant checking for typos, trimming unnecessary adverbs, and gently suggesting to the author that […]
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Sep 8, 2025
No, AI didn't steal your job but it probably needs you to finish it

AI didn’t steal your job but it probably needs you to finish it

Let’s clear something up: AI isn’t coming for your writing job. At least, not unless your job is writing SEO filler about the history of email […]
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