Talking about the weather is a great British tradition. It enables complete strangers to communicate about a common subject without worrying about the consequences. After all […]
Doing something on automatic pilot is a familiar feeling for most people. Something that?s so routine or familiar we don?t even have to think about it. […]
You really don?t need to be a clairvoyant to know what?ll be expected from your copy. Just an understanding of customer?s needs. You might be offering […]
It might sound like a contradiction in terms. And although image is important to advertisers and some members of the public alike, there?s more to copy […]
There are two schools of thought where the subject of luck is concerned. There?re those who state most categorically that a person makes their own luck. […]
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