I’ve been writing about AI and content for long enough now to have seen the full ecosystem of takes cycle through multiple times. The same arguments, the same framings, the same conclusions, occasionally wearing a different hat. This is a…

Let me tell you about a folder on my desktop called “Published.” It’s gloriously tidy. A curated archive of ideas that survived contact with my better instincts. A highlight reel. A source of mild professional pride. Now let me tell…

There’s a particular reading experience that’s hard to describe precisely. You finish an article. You understood all of it. Nothing was wrong. And yet you feel vaguely like you’ve just eaten a meal that was nutritionally complete and completely joyless.…

If you’re a writer who’s read three articles this week about AI taking your job, you’ve probably felt that low hum of dread that settles somewhere between your shoulder blades and your coffee mug. I get it. I’ve felt it…

I’ve been writing professionally for about twenty years. That’s long enough to have outlasted several trends, a handful of employers and at least one complete reinvention of what “content” is supposed to mean. People don’t usually ask whether I still…

In the last post, we established that AI content is bad for one reason above all others, it has no original ideas, because nobody gave it any. That post was the diagnosis. This one is the prescription. It’s also slightly…

Most of what gets written about AI and writing is about AI doing the writing. Which makes sense. It’s the obvious use case, it’s what the demos show and it’s what makes people either excited or furious depending on their…

When people say AI content is bad, they’re usually diagnosing the wrong patient. “It sounds robotic.” Sure, sometimes. “It’s full of errors.” Yes, that happens. “It’s soulless.” Okay, fair, but also a bit much. These are symptoms, not the disease.…