Is your copy more luck than judgement?
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Jan 5, 2015
Is your copy more luck than judgement?

Is your copy more luck than judgement?

There are two schools of thought where the subject of luck is concerned. There?re those who state most categorically that a person makes their own luck. […]
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Dec 31, 2014
Understanding copy to ensure customers can too

Understanding copy to ensure customers can too

If you?re just starting up a new business, no doubt advertising it has reared its ugly head. After all if no one knows you?re open you […]
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Dec 29, 2014
How Cornwall can help get rid of writer?s block

How Cornwall can help get rid of writer?s block

Or anyone else in search of inspiration. Many writers and artists of all genres have found they can?t help but be inspired by what it has […]
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Dec 26, 2014
Reeling readers in with your writing

Reeling readers in with your writing

What constitutes a good read in your opinion? Whatever your favourite type of reading matter, there?s only one thing that keeps you reading until the end. […]
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Dec 24, 2014
Don?t send your copy to the party in fancy dress

Don?t send your copy to the party in fancy dress

Fancy dress might be a good way to break the ice at a party. It can be great fun as people try and come up with […]
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Dec 22, 2014
Blog your way to a better business in Devon or Cornwall

Blog your way to a better business in Devon or Cornwall

Chances are you?ve read a blog at one time or another. There might even be some you follow. But have you ever thought about writing your […]
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Dec 19, 2014
Copy shouldn?t be a merry go round

Copy shouldn?t be a merry go round

It?s tempting to keep going over the same points again and again. That way your copy is making sure people understand the meaning you?re trying to […]
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Dec 17, 2014
You don?t need celebrities to sell your product

You don?t need celebrities to sell your product

Or anything else for that matter. Although no doubt some people disagree. It may be hard to imagine, but there was life before celebrity culture took […]
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Dec 15, 2014
Advertising and your website

Advertising and your website

Many years ago advertising was a relatively simple affair. Tradesmen made a notice or poster and placed it outside their shop. All it needed was a […]
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Dec 12, 2014
Even the most difficult customers can be won over by your copy

Even the most difficult customers can be won over by your copy

Providing it?s done correctly of course. Unless you can afford to pick and choose who you want to do business with, you have to satisfy everyone […]
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Dec 10, 2014
Giving your characters depth

Giving your characters depth

Nothing in life is simply black and white. Some people might see it that way but for most of us nothing is ever that straightforward. Including […]
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Dec 8, 2014
Copy can be child?s play if you get it right

Copy can be child?s play if you get it right

In other words it?s really not as hard to do as you might think. Providing you go into it with the right attitude. Something customers will […]
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