How to spot AI gibberish before your readers do

How to spot AI gibberish before your readers do

There’s a special kind of horror that comes from reading your own AI-generated paragraph and realising it sounds like an overconfident marketer describing a dream they half-remembered. The words make sense. The sentences flow. And yet, somehow, nothing is being…
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Clickbait: The junk food of the internet

Clickbait: The junk food of the internet

Clickbait. We all hate it. We all fall for it. And, occasionally, some of us write it (don’t look at me like that, I’m a reformed character). Let’s get one thing out of the way. Clickbait headlines are everywhere because…
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How to measure the ROI of AI-generated content

How to measure the ROI of AI-generated content

Let’s be honest, “AI ROI” sounds like something a marketing exec made up to justify an expensive software subscription. It’s a slippery, shape-shifting concept that somehow manages to mean both “our content team is now twice as efficient” and “we…
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