Blog - Coastal Content - Page 9 of 11

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Ah, the world wide web. Remember when it was a magical place full of pixelated dancing hamsters, Geocities pages with unreadable fonts and exactly one banner ad offering you a chance to “punch the monkey for prizes”? Simpler times. Now?…

The AI first draft myth: Why editing takes more than just a quick proofread

Or: Why AI first drafts aren’t “nearly done” There’s a common belief that AI first drafts come out about 90% finished and all you need to do is wave a magic proofreading wand. Sadly, that’s like saying pre-grated cheese is…

From blank page to brilliance: How to prompt AI so it writes like a pro

So, you’ve decided to summon the magical powers of AI to help you write. Congratulations! But before you get too excited, let me drop some truth: AI output is only as good as the input. You can’t just throw a…

When AI gets it wrong: Avoiding hallucinations, bias and tone drift

AI is like that enthusiastic friend who always has an answer, even if it’s wrong. Left unchecked, you’ll run into the classic trio of AI writing mistakes: The good news is, once you know these pitfalls, you can build guardrails…

How to build an AI-assisted research assistant

(A field guide for curious minds, procrastinators, and people who like to look smarter than they feel) Ah, the dream. Type a question into an AI, sip your tea, and emerge moments later as an overnight expert on 14th-century Mongolian…

How to manage AI output length, structure and tone with system prompts

If you’ve ever told an AI, “Write me an article,” and then stared in horror at the 1,000-word essay it produced on the migratory patterns of Canadian geese, you already know the problem. AI is obedient, but it’s also a…

How to rewrite content with AI without losing originality

(Or: How to borrow the words without stealing the soul) The topic of rewriting, plagiarism, originality and copying is huge and far too contentious for this blog. However, it’s an important topic so I can’t avoid it forever. What I…

How to integrate AI into your content team without losing quality

Let’s get one thing straight, AI isn’t here to steal your job. It’s here to become that slightly overeager new hire who turns up on time, works at the speed of light and occasionally forgets that Paris isn’t a country.…

How to train AI to match your brand voice (Without sounding like a robot)

Here’s the thing: your brand voice is like your favourite sweater. Cosy. Recognizable. Maybe a little worn in the elbows, but in a good way. Now imagine lending that sweater to a robot. Without training, the robot will wear it…

How to adapt one piece of content into multiple formats with AI

Here’s the thing about content: it’s greedy. You give it an afternoon, a perfectly good brain, and about four cups of coffee and then it expects you to feed it again tomorrow. And the day after. Enter the art (and…

How every site decided my attention span was a resource to mine

I don’t remember exactly when websites stopped being places to visit and started being clingy exes. Maybe around the time “cookie consent” became code for “we’ve already sold your data, but would you like to feel involved?” Now, every page…

How to write great ChatGPT prompts (Without losing your sanity)

Beginner-friendly, ego-friendly, and 74% more fun than a normal how-to blog. Here’s the thing: A bad prompt is like asking your GPS, “Take me somewhere cool.” Sure, you’ll end up… somewhere. Maybe a shopping centre. Maybe a swamp. But probably…

Welcome to the web: Please accept cookies and watch this ad

The AI first draft myth: Why editing takes more than just a quick proofread

From blank page to brilliance: How to prompt AI so it writes like a pro

When AI gets it wrong: Avoiding hallucinations, bias and tone drift

How to build an AI-assisted research assistant

How to manage AI output length, structure and tone with system prompts

How to rewrite content with AI without losing originality

How to integrate AI into your content team without losing quality

How to train AI to match your brand voice (Without sounding like a robot)

How to adapt one piece of content into multiple formats with AI

How every site decided my attention span was a resource to mine

How to write great ChatGPT prompts (Without losing your sanity)

What your about page is really saying

The five AI editorial skills every content team still needs

Common questions about outsourcing content (and the answers that matter)

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Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

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