Blog - Coastal Content - Page 9 of 10

Why do online stores hate guest checkout so much?

Picture this: me, casually trying to buy a frying pan. (My old one has developed a personality quirk where eggs slide into one corner.) I wanted speed, add to cart, pay, exit stage left. Instead? A screen telling me, Please…

AI copywriting isn’t cheating but publishing as-is might be

Okay, gather ‘round. Let’s have a little heart-to-heart about this wild, wondrous creature called AI copywriting. Spoiler alert: it’s not the digital equivalent of stealing someone’s lunch from the office fridge (although, full disclosure, AI is also really good at…

What happens to the web when nobody writes for humans anymore?

Let’s play a quick thought experiment: Imagine you click on an article titled “10 Best Pasta Recipes You Must Try in 2025.” You arrive expecting sauce. Comfort. Maybe a cute anecdote about Nonna. Instead, you get… paragraphs clearly engineered for…

Stop obsessing over AI detection tools

Alright, gather round, fellow digital creators. It’s time to talk about something that’s been bothering me more than a cat with a stuck claw: AI detection tools. You’ve all seen them. They claim to tell you whether something was written…

Editing AI content: Why it’s a whole different skillset than traditional editing

Once upon a time (by which I mean 3 years ago), “editing” meant checking for typos, trimming unnecessary adverbs, and gently suggesting to the author that maybe, just maybe, their 40-word opening sentence could be split into something more breathable.…

AI didn’t steal your job but it probably needs you to finish it

Let’s clear something up: AI isn’t coming for your writing job. At least, not unless your job is writing SEO filler about the history of email marketing in 17 different ways. What AI is doing is handing you the rough…

The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

There’s a fantasy floating around content teams right now like a weird little productivity goblin whispering sweet lies into decision-makers’ ears: “Just use AI for the first draft. It’s basically done. You just need to tidy it up a bit.”…

Freelancers vs. AI: What actually saves time (and sanity) when you’re creating content

Hiring a writer used to mean… well, hiring a writer. Now? It means staring at a choice between a real human with opinions and invoices or a sparkly AI tool that promises 5 blog posts before you’ve finished your coffee.…

I test headlines for a living — Here’s why they all sound like they’re crying for attention

You’ve seen them. You’ve groaned at them. You’ve maybe even clicked one while telling yourself it was “just for research” (spoiler: it wasn’t). Media headlines are in their weird teenage phase right now, desperate for attention, trying on new personalities,…

Why do online stores hate guest checkout so much?

AI copywriting isn’t cheating but publishing as-is might be

What happens to the web when nobody writes for humans anymore?

Stop obsessing over AI detection tools

Editing AI content: Why it’s a whole different skillset than traditional editing

AI didn’t steal your job but it probably needs you to finish it

The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

Freelancers vs. AI: What actually saves time (and sanity) when you’re creating content

I test headlines for a living — Here’s why they all sound like they’re crying for attention

How to use AI to write blog posts that get noticed (without sounding like a toaster wrote it)

Editing AI content: How to turn robot ramblings into readable posts

AI can write. But can it think? (Spoiler: nope)

The prompt I use when I don’t know what I think yet

AI content isn’t bad because AI wrote it

The writer I was trying to sound like (and when I stopped)

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

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