May 4, 2015
If the only way you have to communicate is through a website, it stands to reason your copy needs to reflect that. More so than if […]
May 1, 2015
It?s not something you might know about unless someone actually tells you. By which time you could have lost a lot of custom. And faith in […]
Apr 29, 2015
It?s all very well being told what we should be doing. Sometimes it can actually help. But quite often we?re concentrating on all of that and […]
Apr 27, 2015
Whoever you?re it doing it for and whatever you?re writing about, the aim of a blog is to get as many people reading it as possible. […]
Apr 24, 2015
Customers are likely to feel cheated if it does. Not only will your copy look sloppy, it?ll also give the impression you don?t care enough about […]
Apr 22, 2015
Of course you can?t please everyone. No matter how hard you try. But if you?re trying to provide a website to persuade people to become customers, […]
Apr 20, 2015
Now that?s a loaded question. You probably think your website is the bee?s knees. After all haven?t you just spent all that time getting it to […]
Apr 17, 2015
As you probably know spoonerisms are errors in speech. Sometimes they?re used intentionally for humorous purposes. Sometimes they?re the result of an affliction. More often than […]
Apr 15, 2015
There are some people who only look at life in black and white. Many more can see countless shades of grey in between. And of course […]
Apr 13, 2015
You probably think there are enough things you should do without worrying about what you shouldn?t. But if it makes the difference between gaining customers and […]
Apr 10, 2015
There have been many complaints recently about saturation coverage by the media. You know the sort of thing. Something happens and it?s all they seem to […]
Apr 8, 2015
Some people say that along with ?if only?, the saddest words in the English language are ?what if.? Which of course is true in many instances. […]