How many of you have been presented with a brief containing a keyword phrase so syntactically broken it reads like it was written by someone falling down a flight of stairs? “Best affordable plumber London emergency no call-out fee.” You…

Let me tell you about a client conversation that made me need a brief lie-down. A few weeks ago, a freelance client came to me with a mission. Bright-eyed, motivated, and armed with what he believed was a genuinely brilliant…

Every now and then a project lands that’s genuinely satisfying to work on. No legacy content to untangle, no archive of posts written by a previous agency that rhymed “innovative” with “transformative” in every other paragraph. Just a blank slate,…

There’s a version of this post where I dramatically announce that AI is coming for editorial jobs and you should be panicking into your morning coffee. I’m not writing that post. There’s also a version where I reassure you that…

Let’s be honest. You’ve been putting this off. You’ve got a half-finished blog post from February, a content calendar that was aspirational rather than functional and a growing suspicion that “we’ll handle content in-house” was something you said with more…

Let me tell you about a thing I used to do. I’d finish a blog post, read it back, and think: “This is good. This is actually good.” Then I’d count the words, see 1,100 staring back at me, and…

Right now, finding writing and editing work is a bit like applying for a job at a restaurant where they’ve replaced half the kitchen with a microwave, aren’t sure they need a head chef anymore and will interview you four…

At some point between January and now, your blog became a ghost town. The last post sits there with a confident publish date, radiating the energy of someone who genuinely believed they’d be back the following week. The topic was…

Or: What advice would you give your younger self when planning to move into writing and editing. Here’s a fun thought experiment that I’ve been turning over for a few weeks now, which tells you everything you need to know…

“Can you make it more engaging?” Five words. Zero useful information. A complete request, apparently. If you’ve spent any time in content writing, you’ve received this note. You’ve stared at it. You’ve typed “of course!” back with the energy of…

Last week I did a rough mental inventory of my personal output. Blog posts, opinion pieces, LinkedIn articles, the stuff with my name properly attached to it rather than buried in a CMS somewhere. The result was mildly incriminating. I…