Editing - Coastal Content

What clients actually mean when they say “make it more engaging”

“Can you make it more engaging?” Five words. Zero useful information. A complete request, apparently. If you’ve spent any time in content writing, you’ve received this note. You’ve stared at it. You’ve typed “of course!” back with the energy of…

Why I’ve written more words about writing than I have about anything else

Last week I did a rough mental inventory of my personal output. Blog posts, opinion pieces, LinkedIn articles, the stuff with my name properly attached to it rather than buried in a CMS somewhere. The result was mildly incriminating. I…

The writer I was trying to sound like (and when I stopped)

There was a period in my early thirties when every sentence I wrote had a slight lean to it. Not my lean. Someone else’s. I’d been reading Nick Hornby obsessively, the way you read someone when you’re young and think…

Writing for an internet that’s already annoyed before you’ve finished the sentence

Let me set the scene. You’ve written something. It’s good. Balanced, considered, reasonably well-punctuated. You’ve made a point without being aggressive about it. You’ve acknowledged nuance exists. You’ve even, at one stage, written a sentence that starts with “to be…

The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

There’s a fantasy floating around content teams right now like a weird little productivity goblin whispering sweet lies into decision-makers’ ears: “Just use AI for the first draft. It’s basically done. You just need to tidy it up a bit.”…

Nurturing originality in the age of AI content creation

In the age of artificial intelligence, where algorithms can generate vast amounts of content in seconds, the question of originality looms large. While AI tools have undeniably revolutionised content creation, the concern often raised is the lack of genuine creativity.…

What clients actually mean when they say “make it more engaging”

Why I’ve written more words about writing than I have about anything else

The writer I was trying to sound like (and when I stopped)

Writing for an internet that’s already annoyed before you’ve finished the sentence

The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

Nurturing originality in the age of AI content creation

The AI content discourse ranked by how many times I’ve read it

What clients actually mean when they say “make it more engaging”

New look, new direction, new energy!

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Create your account

Log in to Your Account