The anatomy of a persuasive blog post
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13 April 2026
the anatomy of a persuasive blog post

The anatomy of a persuasive blog post

Whenever someone asks for the anatomy of a persuasive blog post, what they usually mean is, “Can you give me a formula I can follow so […]
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9 April 2026
on writing ability and the people who've suddenly discovered they have it

On writing ability and the people who’ve suddenly discovered they have it

Something happened on LinkedIn recently and I need to talk about it before I pull a muscle from the sustained effort of keeping my mouth shut. […]
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9 April 2026
ai won’t replace writers but a surprising number of managers think it will

AI won’t replace writers but a surprising number of managers think it will

I have spoken before about the idea that AI will replace writers so I won’t bore you again right now. But there’s another angle to this […]
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6 April 2026
why most blog posts fail before the first paragraph

Why most blog posts fail before the first paragraph

Let me confess something mildly embarrassing. I used to think the hard part of writing a blog post was… writing the blog post. Research. Structure. Flow. […]
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2 April 2026
ai made me a better writer

AI made me a better writer (and slightly more annoying at dinner parties)

When AI writing tools showed up, I did what every confident writer does when confronted with a machine that can produce 1,200 words in twelve seconds. […]
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30 March 2026
ai didn’t kill writing. it exposed weak writers

AI didn’t kill writing. It exposed weak writers

I know, that sounds dramatic. It’s the kind of headline that makes someone clutch their reusable coffee cup and whisper, “Well that’s aggressive.” But hear me […]
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26 March 2026
is now a good time to become a writer

Is now a good time to become a writer?

I see this question all the time in my DMs, on Reddit and anywhere people hang out for longer than 5 minutes. Is now a good […]
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23 March 2026
how to promote yourself or your product without sounding needy

How to promote yourself or your product without sounding needy

Let’s start with a confession. Every time I write something promotional, there’s a tiny voice in my head that whispers, “Careful. You’re about to sound like […]
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19 March 2026
How AI is changing what ranks on Google

The great content flood: How AI is changing what ranks on Google

Remember when creating content used to mean writing it yourself? Now, thanks to the rise of AI tools, the internet has entered its “everything everywhere all […]
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16 March 2026
consent or pay

Consent or pay: A masterclass in how to annoy everyone at once

There’s a new popup doing the rounds. You open a website. You’re ready to read one article. Maybe two if you’re feeling reckless. Instead, you’re greeted […]
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12 March 2026
why ai struggles with narrative structure

Why AI struggles with narrative structure (and how to fix it)

I want to start by defending AI for a moment. It’s very good at sentences. Suspiciously good. The kind of good that makes you nod along […]
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9 March 2026
autoplay video with sound is a crime against context

Autoplay media with sound is a crime against context

Let me set the scene. You’re in a quiet office. Or a café. Or on a train where everyone has silently agreed to pretend not to […]
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