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Feb 12, 2026
how many clicks does it take

How many clicks does it take?

This is another of those accidental posts I seem so fond of lately. Today, I sat down to read an article. A normal one. Words. Paragraphs. […]
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Feb 9, 2026
Search is broken

Search is broken. Will AI keep making it worse?

Here’s a confession, I no longer know what “good SEO” means and haven’t for a while. Once upon a time, it was about keywords, backlinks, and […]
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Feb 5, 2026
How To Create Custom GPTs

How to create custom GPTs

So you’ve decided you want your own GPT. Not just any GPT, your very own custom GPT. One that gets your inside jokes, knows your weird […]
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Feb 2, 2026
how to make ai sound less like ai

How to make AI sound less like AI

I didn’t set out to write this post. I was just rereading something I’d published the night before, nodding along like a proud parent, then suddenly […]
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Jan 29, 2026
The ethics of invisible AI editing

The ethics of invisible AI editing: When to disclose and when it doesn’t matter

Here’s the thing nobody wants to say out loud, half the internet has been quietly edited by AI and everyone’s pretending it hasn’t. It’s the linguistic […]
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Jan 26, 2026
AI Can Write 2000 Words In 30 Seconds But I Make Them Worth Reading

AI can write 2,000 words in 30 seconds but I make them worth reading

You’ve heard the buzz. AI can churn out 2,000 words faster than you can say “organic traffic.” Seriously, blink and the thing has written an entire […]
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Jan 22, 2026
Designing an AI editing workflow that scales

From raw output to publish-ready: Designing an AI editing workflow that scales

There’s a universal lie in AI writing circles that no one admits to out loud: “The AI first draft is basically done.” It isn’t. It never […]
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Jan 19, 2026
AI as your content assistant and not your ghostwriter

AI as your content assistant and not your ghostwriter

Let’s get something straight before we dive in. I am not about to hand over the keys to my keyboard to a robot. AI is brilliant, […]
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Jan 15, 2026
How to manage AI output length, structure and tone with system prompts

How to manage AI output length, structure and tone with system prompts

There’s a special kind of heartbreak that only AI writers know. You ask for a short blog intro, and your AI delivers something that reads like […]
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Jan 12, 2026
When airlines treat buying a ticket like you’re negotiating with a moody stockbroker

When airlines treat buying a ticket like you’re negotiating with a moody stockbroker

Airline pricing isn’t just math, it’s theatre. And not the fun kind with costumes and an orchestra pit. More like an experimental improv performance where you, […]
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Jan 8, 2026
The authenticity arms race: Why human voice is the new SEO

The authenticity arms race: Why human voice is the new SEO

There’s a quiet panic in the content world right now. You can almost hear it humming behind every Reddit post on search: “Will Google still rank […]
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Jan 5, 2026
Recipe blogs: The life story you must scroll through

Recipe blogs: The life story you must scroll through before finding out how much cinnamon to use in carrot cake

I love food blogs. I really do. They’ve fed me more dinners than my own motivation ever has. But let’s be honest, sometimes finding the actual […]
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