There’s a particular kind of content brief that seems to appear every November. It usually arrives with a certain urgency, a vague sense that somebody should probably have thought about this a few months ago, and instructions that can be…

There is a very particular way a piece of writing can make you feel like the author is doing you a favour by existing. Every sentence slightly too well-assembled. Every point landed with the energy of someone expecting a response…

Every November, a fascinating thing happens to the English language. Businesses that spend eleven months communicating in perfectly reasonable prose suddenly discover a new thesaurus. Sentences get shorter. Exclamation marks multiply. The word “unmissable” appears, despite being, technically, a word…

A small or medium business looking for editorial help usually starts in the same place, a Google search for “content editing agency,” because that’s the phrase that comes to mind first and agencies have spent a long time making sure…

November is when product pages earn their keep, or don’t. Traffic goes up, attention spans go down and the gap between a page that converts and one that doesn’t gets wider and more expensive with every passing day. The good…