When airlines treat buying a ticket like you’re negotiating with a moody stockbroker
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Jan 12, 2026
When airlines treat buying a ticket like you’re negotiating with a moody stockbroker

When airlines treat buying a ticket like you’re negotiating with a moody stockbroker

Airline pricing isn’t just math, it’s theatre. And not the fun kind with costumes and an orchestra pit. More like an experimental improv performance where you, […]
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Jan 8, 2026
The authenticity arms race: Why human voice is the new SEO

The authenticity arms race: Why human voice is the new SEO

There’s a quiet panic in the content world right now. You can almost hear it humming behind every Reddit post on search: “Will Google still rank […]
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Jan 5, 2026
Recipe blogs: The life story you must scroll through

Recipe blogs: The life story you must scroll through before finding out how much cinnamon to use in carrot cake

I love food blogs. I really do. They’ve fed me more dinners than my own motivation ever has. But let’s be honest, sometimes finding the actual […]
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Dec 29, 2025
Listicles: 17 Reasons numbered lists will save journalism

Listicles: 17 Reasons numbered lists will save journalism (Number 8 will shock you)

Ah, the listicle. The internet’s favourite storytelling format, second only to cat memes and angry debates about whether pineapple belongs on pizza. You know the formula. […]
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Dec 22, 2025
Stock photos: Why every corporate website looks like a meeting of unnaturally cheerful models

Stock photos: Why every corporate website looks like a meeting of unnaturally cheerful models

There’s something deeply suspicious about stock photos. You know the ones. A group of people in crisp suits, gathered around a conference table, laughing like someone […]
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Dec 18, 2025
Turning flat AI output into high-conversion copy

From mechanical to magnetic: Turning flat AI output into high-conversion copy

AI can write perfect sentences that somehow feel like elevator music. Polite. Competent. Completely forgettable. You paste the output into your editor and it’s grammatically flawless […]
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Dec 15, 2025
CAPTCHAs: Prove you’re not a robot by identifying every blurry fire hydrant since 1978

CAPTCHAs: Prove you’re not a robot by identifying every blurry fire hydrant since 1978

Ah, CAPTCHAs. The internet’s version of a nightclub bouncer, arms folded, black clipboard, expressionless face. You roll up in your digital trainers, ready to enter. And […]
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Dec 11, 2025
How to spot AI gibberish before your readers do

How to spot AI gibberish before your readers do

There’s a special kind of horror that comes from reading your own AI-generated paragraph and realising it sounds like an overconfident marketer describing a dream they […]
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Dec 8, 2025
Clickbait: The junk food of the internet

Clickbait: The junk food of the internet

Clickbait. We all hate it. We all fall for it. And, occasionally, some of us write it (don’t look at me like that, I’m a reformed […]
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Dec 4, 2025
How to measure the ROI of AI-generated content

How to measure the ROI of AI-generated content

Let’s be honest, “AI ROI” sounds like something a marketing exec made up to justify an expensive software subscription. It’s a slippery, shape-shifting concept that somehow […]
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Dec 1, 2025
Welcome to the web

Welcome to the web: Please accept cookies and watch this ad

Ah, the world wide web. Remember when it was a magical place full of pixelated dancing hamsters, Geocities pages with unreadable fonts and exactly one banner […]
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Nov 27, 2025
The AI first draft myth: Why editing takes more than just a quick proofread

The AI first draft myth: Why editing takes more than just a quick proofread

Or: Why AI first drafts aren’t “nearly done” There’s a common belief that AI first drafts come out about 90% finished and all you need to […]
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