After all if people don?t trust you they?re not likely to do business with you are they? Although copy is there to sell your product or […]

If you want to stay in business that is. No matter what it is your customers will expect nothing less of you. It isn?t just a […]

There are times when the world seems full of it. Everywhere you turn the news is bad. Doom and gloom seems to have taken precedence over […]

Not everybody welcomes change. Although it depends on what it is of course. If something?s altered just for the sake of it resentment is often the […]

If it is you?re probably not reaching the right audience. Copy taken down to the bare bones depends on the words you use. You might think […]

Doing something on automatic pilot is a familiar feeling for most people. Something that?s so routine or familiar we don?t even have to think about it. […]

When you?re writing copy for your business you have a specific aim in mind. To let people know what you do and what you?re offering. If […]

You really don?t need to be a clairvoyant to know what?ll be expected from your copy. Just an understanding of customer?s needs. You might be offering […]

It might sound like a contradiction in terms. And although image is important to advertisers and some members of the public alike, there?s more to copy […]

There are two schools of thought where the subject of luck is concerned. There?re those who state most categorically that a person makes their own luck. […]

It?s tempting to keep going over the same points again and again. That way your copy is making sure people understand the meaning you?re trying to […]