There is a very particular way a piece of writing can make you feel like the author is doing you a favour by existing. Every sentence slightly too well-assembled. Every point landed with the energy of someone expecting a response…

Every November, a fascinating thing happens to the English language. Businesses that spend eleven months communicating in perfectly reasonable prose suddenly discover a new thesaurus. Sentences get shorter. Exclamation marks multiply. The word “unmissable” appears, despite being, technically, a word…

A small or medium business looking for editorial help usually starts in the same place, a Google search for “content editing agency,” because that’s the phrase that comes to mind first and agencies have spent a long time making sure…

November is when product pages earn their keep, or don’t. Traffic goes up, attention spans go down and the gap between a page that converts and one that doesn’t gets wider and more expensive with every passing day. The good…

Most content problems aren’t creativity problems. They’re consistency problems. The blog reads like three different people wrote it because three different people did. The email uses “enquiry” while the website spells it “inquiry”. One page calls it a free trial,…

Imagine you’ve just asked a question. Nothing complicated. Something like “what should I include in a company blog post?” And the response begins: “Great question! When it comes to crafting compelling blog content that truly resonates with your audience, there…

“Write a blog post about our new feature.” Six words, technically a brief and the reason so many marketing teams have concluded that AI content always needs a heavy rewrite before it’s usable. It’s not that the tool failed. It’s…

There’s a particular kind of feedback that lands in a writer’s inbox about once a month. It says something like, “This isn’t quite what we were looking for”. Sometimes it’s more specific. Sometimes it’s less. What it almost never includes…

I want to start by acknowledging something the freelance industry doesn’t say enough. Being ghosted by a client is genuinely awful, and the awfulness doesn’t scale sensibly with the length of the relationship. You can work with someone for three…