9 June 2026
When people say AI content is bad, they’re usually diagnosing the wrong patient. “It sounds robotic.” Sure, sometimes. “It’s full of errors.” Yes, that happens. “It’s […]
4 June 2026
There was a period in my early thirties when every sentence I wrote had a slight lean to it. Not my lean. Someone else’s. I’d been […]
2 June 2026
Let me set the scene. You’ve written something. It’s good. Balanced, considered, reasonably well-punctuated. You’ve made a point without being aggressive about it. You’ve acknowledged nuance […]
28 May 2026
I spent part of this week with a startup that had been told, in no uncertain terms, that they needed a content strategy. The person who […]
26 May 2026
I want to tell you about a phrase. It’s not a long phrase. It’s not demanding. It arrives softly, wedged between “we love the direction” and […]
21 May 2026
I’m going to tell you a story. The names have been changed to protect the guilty, the oblivious and the middle managers who genuinely believe that […]
19 May 2026
I was asked the other day, “What advice would you give someone thinking of entering marketing straight from university?” I paused. Not because I think marketing […]
18 May 2026
Yes. I could. Next question. Oh, you want more than that. Fine. A few weeks ago, someone asked me, with the bright-eyed energy of a person […]
14 May 2026
I tried to write this gently, I really did. I started with something soothing like, “Marketing is evolving.” Then I deleted it because that sounds like […]
11 May 2026
I hesitated before writing this. Not because I don’t believe it. I absolutely do. But because the internet has a way of turning “experience matters” into […]
7 May 2026
Let me tell you a secret. Editing used to be much simpler. Not easier. Simpler. A human wrote something. A human had blind spots. You corrected […]
4 May 2026
Let’s talk about trust. Not the dramatic kind. Not the “I would hand you my life savings” kind. I mean the quieter version. The one where […]