There?s an old saying you might have heard of. ?You don?t need a sledgehammer to crack a nut.? If you?re running a business, you certainly shouldn?t […]

You might already think your copy is interesting. People reading it might not agree. Remember they?re looking at it from a different angle than you. Believe […]

In case you?re wondering what that?s all about, ?going round the houses? is a saying often used about someone being long winded. Or taking a long […]

Copy shouldn?t simply be thought of as a means to an end. It might well be the only effective way to let people know what you […]

Maybe that should be especially with copy. Usually if you?ve made a bad impression with that you won?t get a second chance. There are too many […]

If you?re writing copy for a business you obviously want a reaction from those reading it. You want them to become customers. To answer your call […]

Whatever your opinion of them, if you?re writing copy your value proposition will be in there somewhere. Or at least it should be. It might not […]

From a customer?s point of view that is, not your own. You shouldn?t be asking them questions unless it?s to point out you have the solution […]

It?s a fact of life where advertising is concerned. If they?re not trying to scare you into buying their products they?re tugging on your heart strings. […]

It?s one thing to write copy for your website. Quite another to make anyone want to read it. Just because it?s there doesn?t mean they will […]