Aug 10, 2015
You might already think your copy is interesting. People reading it might not agree. Remember they?re looking at it from a different angle than you. Believe […]
Aug 5, 2015
In case you?re wondering what that?s all about, ?going round the houses? is a saying often used about someone being long winded. Or taking a long […]
Jul 29, 2015
If it wasn?t for customers you wouldn?t have a business in the first place would you? These days there?s far too much choice around for anyone […]
Jul 27, 2015
Copy shouldn?t simply be thought of as a means to an end. It might well be the only effective way to let people know what you […]
Jul 20, 2015
Maybe that should be especially with copy. Usually if you?ve made a bad impression with that you won?t get a second chance. There are too many […]
Jul 6, 2015
If you?re writing copy for a business you obviously want a reaction from those reading it. You want them to become customers. To answer your call […]
Jul 3, 2015
Whatever your opinion of them, if you?re writing copy your value proposition will be in there somewhere. Or at least it should be. It might not […]
Jun 29, 2015
From a customer?s point of view that is, not your own. You shouldn?t be asking them questions unless it?s to point out you have the solution […]
May 27, 2015
It?s a fact of life where advertising is concerned. If they?re not trying to scare you into buying their products they?re tugging on your heart strings. […]
May 13, 2015
It?s one thing to write copy for your website. Quite another to make anyone want to read it. Just because it?s there doesn?t mean they will […]
May 11, 2015
How many times have you heard people bemoan the fact that the art of having a conversation is long dead? And that letter writing is a […]
May 8, 2015
It might be way down the list of priorities if you?re setting up your own business. If it?s there at all. If it isn?t it should […]