Five ways to make your content more effective
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Feb 3, 2016
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Five ways to make your content more effective

Coastal Content took on a new Devon-based client during January. A client who had paid a lot of money to a fancy London agency to promote […]
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Jan 4, 2016
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Content marketing is for life not just for Christmas

While we may live in an era of instant gratification, the old adage ? the best things come to those who wait? is still true. It?s […]
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Dec 28, 2015
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Why quality content really is king

Do you remember the days when you would use your search engine of choice to find something and end up with a page full of keyword-stuffed […]
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Nov 23, 2015
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How case studies can generate new business

Case studies have long been used as marketing collateral for businesses and for good reason. Not only do they demonstrate that your product or service actually […]
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Jun 19, 2015
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Is your copy giving customers what they want?

If it is it won?t be doing you any favours. The only way you can see if it?s having that effect is to look at your […]
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Apr 24, 2015
481

Copy shouldn?t cut corners

Customers are likely to feel cheated if it does. Not only will your copy look sloppy, it?ll also give the impression you don?t care enough about […]
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Apr 10, 2015
44

Is your copy in danger of reaching saturation point?

There have been many complaints recently about saturation coverage by the media. You know the sort of thing. Something happens and it?s all they seem to […]
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Apr 1, 2015
212

Don?t let the Easter bunny sabotage your copy

Unless you?re writing specifically about them of course. If you?re not then maybe you need to exercise a little constraint in what you present to people. […]
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Mar 25, 2015
31

Don?t clutter your copy when less can be more

While it?s not always the way, with some things less really can be more. Depending on the circumstances of course. Take people?s homes for instance. Some […]
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Mar 23, 2015
28

Don?t let your copy be a one hit wonder

You know the sort of thing. Someone has a hit record, is touted as the latest thing, and then is never heard from again. They?ve joined […]
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Mar 9, 2015
22

Could you sell Cornwall with your copy?

Not literally of course. But the idea of it being as good a place to do business as anywhere else. Naturally you?d point out all the […]
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Jan 23, 2015
3

Copy shouldn?t be a fairy tale

If it is customers are likely to be very disappointed in you. It?s isn?t because they don?t like fairy tales. Most people do. But that isn?t […]
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