Feb 6, 2015
Much research has gone into finding out which shape of cosmetic bottles customers are more likely to be attracted to. Or what colour packaging is more […]
Feb 2, 2015
When you write you?ll know basically who your audience is likely to be. And when you consider all the different ways of communicating with people you […]
Jan 30, 2015
Whatever you might think of them blogs are becoming ever more popular. Not just those written by individuals. Many businesses are now realising the importance of […]
Jan 28, 2015
If it is you?re probably not reaching the right audience. Copy taken down to the bare bones depends on the words you use. You might think […]
Jan 26, 2015
Doing something on automatic pilot is a familiar feeling for most people. Something that?s so routine or familiar we don?t even have to think about it. […]
Jan 23, 2015
If it is customers are likely to be very disappointed in you. It?s isn?t because they don?t like fairy tales. Most people do. But that isn?t […]
Jan 19, 2015
It should be no different to selling your brand anywhere else really. As long as you?ve done your research beforehand. Obviously you have to have a […]
Jan 16, 2015
No matter how much we may want to write, there always seems to be a reason why we don?t. It?s an experience even established writers come […]
Jan 14, 2015
When you?re writing copy for your business you have a specific aim in mind. To let people know what you do and what you?re offering. If […]
Jan 12, 2015
You really don?t need to be a clairvoyant to know what?ll be expected from your copy. Just an understanding of customer?s needs. You might be offering […]
Jan 9, 2015
Or any other parts of the country come to that. But if you?re running a business away from the usual centres of commerce you might be […]
Jan 7, 2015
It might sound like a contradiction in terms. And although image is important to advertisers and some members of the public alike, there?s more to copy […]