Jun 19, 2015
If it is it won?t be doing you any favours. The only way you can see if it?s having that effect is to look at your […]
May 27, 2015
It?s a fact of life where advertising is concerned. If they?re not trying to scare you into buying their products they?re tugging on your heart strings. […]
May 13, 2015
It?s one thing to write copy for your website. Quite another to make anyone want to read it. Just because it?s there doesn?t mean they will […]
May 4, 2015
If the only way you have to communicate is through a website, it stands to reason your copy needs to reflect that. More so than if […]
Apr 24, 2015
Customers are likely to feel cheated if it does. Not only will your copy look sloppy, it?ll also give the impression you don?t care enough about […]
Apr 17, 2015
As you probably know spoonerisms are errors in speech. Sometimes they?re used intentionally for humorous purposes. Sometimes they?re the result of an affliction. More often than […]
Apr 13, 2015
You probably think there are enough things you should do without worrying about what you shouldn?t. But if it makes the difference between gaining customers and […]
Apr 10, 2015
There have been many complaints recently about saturation coverage by the media. You know the sort of thing. Something happens and it?s all they seem to […]
Apr 1, 2015
Unless you?re writing specifically about them of course. If you?re not then maybe you need to exercise a little constraint in what you present to people. […]
Mar 25, 2015
While it?s not always the way, with some things less really can be more. Depending on the circumstances of course. Take people?s homes for instance. Some […]
Mar 11, 2015
If you?ve spent a lot of time and effort setting up your business you don?t want it to fall at the final fence. Which it might […]
Mar 2, 2015
It?s all very well going with the flow when you?re writing. In fact most of the time it?s better to do it that way. But if […]