Oct 12, 2015
The illusion of controlling our own destiny is always more real than actual reality. When you look at it, we are in control of very little. […]
Oct 7, 2015
Not a day goes by without some media hype about the Volkswagen situation and it doesn’t look to be ending soon. While the situation is undoubtedly […]
Aug 31, 2015
A lot of small businesses I talk to say much the same thing, “I have been doing this for years and I’m still busy so there’s […]
Aug 27, 2015
The arrival of Windows 10 was heralded by very little fanfare but quite a lot of delight from the IT industry and users alike. Finally, it […]
Aug 17, 2015
There?s an old saying you might have heard of. ?You don?t need a sledgehammer to crack a nut.? If you?re running a business, you certainly shouldn?t […]
Aug 10, 2015
You might already think your copy is interesting. People reading it might not agree. Remember they?re looking at it from a different angle than you. Believe […]
Aug 5, 2015
In case you?re wondering what that?s all about, ?going round the houses? is a saying often used about someone being long winded. Or taking a long […]
Jul 27, 2015
Copy shouldn?t simply be thought of as a means to an end. It might well be the only effective way to let people know what you […]
Jul 20, 2015
Maybe that should be especially with copy. Usually if you?ve made a bad impression with that you won?t get a second chance. There are too many […]
Jul 6, 2015
If you?re writing copy for a business you obviously want a reaction from those reading it. You want them to become customers. To answer your call […]
Jul 3, 2015
Whatever your opinion of them, if you?re writing copy your value proposition will be in there somewhere. Or at least it should be. It might not […]
Jun 29, 2015
From a customer?s point of view that is, not your own. You shouldn?t be asking them questions unless it?s to point out you have the solution […]