What can small businesses learn from the Volkswagen emissions incident?
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Oct 7, 2015
Telling the truth with your marketing

What can small businesses learn from the Volkswagen emissions incident?

Not a day goes by without some media hype about the Volkswagen situation and it doesn’t look to be ending soon. While the situation is undoubtedly […]
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Sep 21, 2015
the business relevance of content marketing

Why every business should use content marketing

It can be difficult to sell a content marketing strategy to the average small business as they often don?t realise how it can benefit them. If […]
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Jun 8, 2015
Website copy that talks to people

Website copy that talks to people

No doubt you?re good at having conversations with people face to face. Able to communicate your thoughts and ideas lucidly and without hype. But writing copy […]
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May 11, 2015
How professional is your copy?

How professional is your copy?

How many times have you heard people bemoan the fact that the art of having a conversation is long dead? And that letter writing is a […]
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May 8, 2015
Copy shouldn?t be an afterthought

Copy shouldn?t be an afterthought

It might be way down the list of priorities if you?re setting up your own business. If it?s there at all. If it isn?t it should […]
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Apr 29, 2015
What not to do when writing your copy

What not to do when writing your copy

It?s all very well being told what we should be doing. Sometimes it can actually help. But quite often we?re concentrating on all of that and […]
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Mar 6, 2015
Could upcycling your copy give it a new lease of life?

Could upcycling your copy give it a new lease of life?

It seems to be the latest thing at the moment. Upcycling. Along with bargain hunting and abandoning the usual supermarkets for the budget equivalent, taking something […]
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Feb 20, 2015
Is your copy sunny or overcast?

Is your copy sunny or overcast?

Talking about the weather is a great British tradition. It enables complete strangers to communicate about a common subject without worrying about the consequences. After all […]
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Feb 6, 2015
Selling your brand with more than just fancy packaging

Selling your brand with more than just fancy packaging

Much research has gone into finding out which shape of cosmetic bottles customers are more likely to be attracted to. Or what colour packaging is more […]
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Dec 31, 2014
Understanding copy to ensure customers can too

Understanding copy to ensure customers can too

If you?re just starting up a new business, no doubt advertising it has reared its ugly head. After all if no one knows you?re open you […]
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Dec 1, 2014
Advertising your business however big or small

Advertising your business however big or small

Most businesses rely on it. Most of the general public loathes it. Advertising that is. No matter where you go or what you do there?s no […]
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Nov 10, 2014
Copy that customers are looking for

Copy that customers are looking for

No one expects you to be a magician. Or a mind reader.? Knowing what customers are likely to expect doesn?t involve the occult. It simply means […]
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