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May 11, 2015
59

How professional is your copy?

How many times have you heard people bemoan the fact that the art of having a conversation is long dead? And that letter writing is a […]
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May 8, 2015
50

Copy shouldn?t be an afterthought

It might be way down the list of priorities if you?re setting up your own business. If it?s there at all. If it isn?t it should […]
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Apr 29, 2015
49

What not to do when writing your copy

It?s all very well being told what we should be doing. Sometimes it can actually help. But quite often we?re concentrating on all of that and […]
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Mar 6, 2015
21

Could upcycling your copy give it a new lease of life?

It seems to be the latest thing at the moment. Upcycling. Along with bargain hunting and abandoning the usual supermarkets for the budget equivalent, taking something […]
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Feb 20, 2015
27

Is your copy sunny or overcast?

Talking about the weather is a great British tradition. It enables complete strangers to communicate about a common subject without worrying about the consequences. After all […]
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Feb 6, 2015
21

Selling your brand with more than just fancy packaging

Much research has gone into finding out which shape of cosmetic bottles customers are more likely to be attracted to. Or what colour packaging is more […]
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Dec 31, 2014
12

Understanding copy to ensure customers can too

If you?re just starting up a new business, no doubt advertising it has reared its ugly head. After all if no one knows you?re open you […]
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Dec 1, 2014
3

Advertising your business however big or small

Most businesses rely on it. Most of the general public loathes it. Advertising that is. No matter where you go or what you do there?s no […]
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Nov 10, 2014
Copy That Customers Are Looking For

Copy that customers are looking for

No one expects you to be a magician. Or a mind reader.? Knowing what customers are likely to expect doesn?t involve the occult. It simply means […]
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Nov 7, 2014
Hide Face

Are you playing hide and seek with readers of your copy?

If you?re serious about running a business on line you shouldn’t treat it as a game. You can be sure potential customers won?t. If they want […]
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Nov 5, 2014
A Few Reasons To Get Your Copy Right

A few reasons to get your copy right

It might be low on your list of priorities if you?re setting up a business. There?re a million and one other things to think about after […]
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