writing - Coastal Content

Why AI struggles with narrative structure (and how to fix it)

I want to start by defending AI for a moment. It’s very good at sentences. Suspiciously good. The kind of good that makes you nod along and think, “Yes, this is writing.” Then you reach the end and realise nothing…

autoplay video with sound is a crime against context

Autoplay media with sound is a crime against context

Let me set the scene. You’re in a quiet office. Or a café. Or on a train where everyone has silently agreed to pretend not to exist. You open a browser tab. You’re calm. Curious. Optimistic. Then a video starts…

How to chain multiple AI tools together for better results

One AI tool can do a lot. But asking one tool to handle everything is like asking a blender to make you a three-course meal. Sure, it’ll puree something, but you’re not getting crème brûlée out of it. Different tools…

The illusion of cookie consent

I’ve been staring at a blank document for twenty minutes, which means it’s time to write about cookie consent banners. This is how my brain works. I procrastinate by choosing a topic that makes me feel productive while quietly judging…

How to identify AI written content: Or, that time I realised nobody actually cares who typed the words

Let’s begin with a confession. Every time someone asks me, usually with the same hushed tone people reserve for asking whether their neighbour is a spy, “Jamie, how do you tell if AI wrote this?”, I have to fight the…

Hire me before you hire another “content solution”

Let me guess. You don’t need “content.” You need something that doesn’t sound like it was assembled by a polite robot with the charm of a rusty toaster. You need words that move. Structure that holds. Strategy that doesn’t collapse…

The very tiny guilt trip hiding in your popups

I sat down to write a serious piece about confirmshaming, but then my brain did that thing where it wandered off and started remembering every pop up that ever made me feel like a terrible human. You know the ones.…

Chaining AI prompts the editorial way: Why small steps beat the mega prompt

Let me confess something before we get rolling. I used to chase the mythical One Prompt To Rule Them All. I’d sit there crafting a paragraph so crammed with instructions that even Tolkien would raise an eyebrow. Tone rules, structure…

How many clicks does it take?

This is another of those accidental posts I seem so fond of lately. Today, I sat down to read an article. A normal one. Words. Paragraphs. A headline that promised wisdom. Three seconds later I was negotiating with a cookie…

Are your pages crawled but not indexed?

You know that feeling when Google politely shows up, has a look around, then quietly backs out without indexing anything. No note. No explanation. Nothing. You’re not alone. You’re also not broken. Your site isn’t cursed. And no, Google hasn’t…

Search is broken. Will AI keep making it worse?

Here’s a confession, I no longer know what “good SEO” means and haven’t for a while. Once upon a time, it was about keywords, backlinks, and hoping Google didn’t roll out another algorithm named after a cute but vengeful animal.…

How to create custom GPTs

So you’ve decided you want your own GPT. Not just any GPT, your very own custom GPT. One that gets your inside jokes, knows your weird snack preferences and doesn’t make you explain for the fifteenth time that no, you…

Why AI struggles with narrative structure (and how to fix it)

Autoplay media with sound is a crime against context

How to chain multiple AI tools together for better results

The illusion of cookie consent

How to identify AI written content: Or, that time I realised nobody actually cares who typed the words

Hire me before you hire another “content solution”

The very tiny guilt trip hiding in your popups

Chaining AI prompts the editorial way: Why small steps beat the mega prompt

How many clicks does it take?

Are your pages crawled but not indexed?

Search is broken. Will AI keep making it worse?

How to create custom GPTs

The prompt I use when I don’t know what I think yet

AI content isn’t bad because AI wrote it

The writer I was trying to sound like (and when I stopped)

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Create your account

Log in to Your Account