May 11, 2015
How many times have you heard people bemoan the fact that the art of having a conversation is long dead? And that letter writing is a […]
May 8, 2015
It might be way down the list of priorities if you?re setting up your own business. If it?s there at all. If it isn?t it should […]
May 4, 2015
If the only way you have to communicate is through a website, it stands to reason your copy needs to reflect that. More so than if […]
Apr 29, 2015
It?s all very well being told what we should be doing. Sometimes it can actually help. But quite often we?re concentrating on all of that and […]
Apr 17, 2015
As you probably know spoonerisms are errors in speech. Sometimes they?re used intentionally for humorous purposes. Sometimes they?re the result of an affliction. More often than […]
Apr 13, 2015
You probably think there are enough things you should do without worrying about what you shouldn?t. But if it makes the difference between gaining customers and […]
Mar 30, 2015
While most people might have differing ideas on what constitutes good website copy, there are a few things that most will adhere to. Not the subject […]
Mar 11, 2015
If you?ve spent a lot of time and effort setting up your business you don?t want it to fall at the final fence. Which it might […]
Mar 6, 2015
It seems to be the latest thing at the moment. Upcycling. Along with bargain hunting and abandoning the usual supermarkets for the budget equivalent, taking something […]
Mar 2, 2015
It?s all very well going with the flow when you?re writing. In fact most of the time it?s better to do it that way. But if […]
Feb 27, 2015
After all if people don?t trust you they?re not likely to do business with you are they? Although copy is there to sell your product or […]
Feb 25, 2015
If you want to stay in business that is. No matter what it is your customers will expect nothing less of you. It isn?t just a […]