AI - Coastal Content

What happens to the web when nobody writes for humans anymore?

Let’s play a quick thought experiment: Imagine you click on an article titled “10 Best Pasta Recipes You Must Try in 2025.” You arrive expecting sauce. Comfort. Maybe a cute anecdote about Nonna. Instead, you get… paragraphs clearly engineered for…

Stop obsessing over AI detection tools

Alright, gather round, fellow digital creators. It’s time to talk about something that’s been bothering me more than a cat with a stuck claw: AI detection tools. You’ve all seen them. They claim to tell you whether something was written…

Editing AI content: Why it’s a whole different skillset than traditional editing

Once upon a time (by which I mean 3 years ago), “editing” meant checking for typos, trimming unnecessary adverbs, and gently suggesting to the author that maybe, just maybe, their 40-word opening sentence could be split into something more breathable.…

AI didn’t steal your job but it probably needs you to finish it

Let’s clear something up: AI isn’t coming for your writing job. At least, not unless your job is writing SEO filler about the history of email marketing in 17 different ways. What AI is doing is handing you the rough…

The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

There’s a fantasy floating around content teams right now like a weird little productivity goblin whispering sweet lies into decision-makers’ ears: “Just use AI for the first draft. It’s basically done. You just need to tidy it up a bit.”…

Freelancers vs. AI: What actually saves time (and sanity) when you’re creating content

Hiring a writer used to mean… well, hiring a writer. Now? It means staring at a choice between a real human with opinions and invoices or a sparkly AI tool that promises 5 blog posts before you’ve finished your coffee.…

How to use AI to write blog posts that get noticed (without sounding like a toaster wrote it)

Ah, the blank page. Eternal nemesis of writers, bloggers, and that one content manager you definitely promised to have a post ready by Tuesday. If you’ve ever stared into the abyss of a blinking cursor and thought, “There has to…

Editing AI content How to turn robot ramblings into actual readable posts

Editing AI content: How to turn robot ramblings into readable posts

So you’ve got an AI draft. Congrats! You now have 800 words of suspiciously enthusiastic filler, six reused metaphors, and one deeply weird analogy about “navigating the digital landscape.” Neat. Here’s the truth: AI can crank out content like it’s…

AI can write. But can it think? (Spoiler: nope)

AI is doing impressive things. It can spin up a blog draft before you’ve finished saying “wait, did I just approve that?” It can summarise a 30-page report like it’s skimming gossip. It can even nail a brand tone close…

Nurturing originality in the age of AI content creation

In the age of artificial intelligence, where algorithms can generate vast amounts of content in seconds, the question of originality looms large. While AI tools have undeniably revolutionised content creation, the concern often raised is the lack of genuine creativity.…

What happens to the web when nobody writes for humans anymore?

Stop obsessing over AI detection tools

Editing AI content: Why it’s a whole different skillset than traditional editing

AI didn’t steal your job but it probably needs you to finish it

The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

Freelancers vs. AI: What actually saves time (and sanity) when you’re creating content

How to use AI to write blog posts that get noticed (without sounding like a toaster wrote it)

Editing AI content: How to turn robot ramblings into readable posts

AI can write. But can it think? (Spoiler: nope)

Nurturing originality in the age of AI content creation

New look, new direction, new energy!

Why I’ve written more words about writing than I have about anything else

The real skill gap in the AI era is judgment

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Create your account

Log in to Your Account