AI - Coastal Content

How to automate repetitive writing tasks with AI and no-code tools

Let’s be honest, most of writing isn’t writing. It’s copy-pasting, formatting, nudging sentences into shape, and moving text between seventeen tabs while wondering if you’ve finally broken Google Docs. The idea for this post actually came from a friend of…

Working with AI is like co-writing with a very fast, very literal intern

Alright, picture this: You’re sitting at your desk, hot coffee in hand, ready to dive into your latest piece of content. Suddenly, an intern bursts through the door. They’re young, eager, and they’ve got oodles of potential. You think to…

Why do online stores hate guest checkout so much?

Picture this: me, casually trying to buy a frying pan. (My old one has developed a personality quirk where eggs slide into one corner.) I wanted speed, add to cart, pay, exit stage left. Instead? A screen telling me, Please…

AI copywriting isn’t cheating but publishing as-is might be

Okay, gather ‘round. Let’s have a little heart-to-heart about this wild, wondrous creature called AI copywriting. Spoiler alert: it’s not the digital equivalent of stealing someone’s lunch from the office fridge (although, full disclosure, AI is also really good at…

What happens to the web when nobody writes for humans anymore?

Let’s play a quick thought experiment: Imagine you click on an article titled “10 Best Pasta Recipes You Must Try in 2025.” You arrive expecting sauce. Comfort. Maybe a cute anecdote about Nonna. Instead, you get… paragraphs clearly engineered for…

Stop obsessing over AI detection tools

Alright, gather round, fellow digital creators. It’s time to talk about something that’s been bothering me more than a cat with a stuck claw: AI detection tools. You’ve all seen them. They claim to tell you whether something was written…

Editing AI content: Why it’s a whole different skillset than traditional editing

Once upon a time (by which I mean 3 years ago), “editing” meant checking for typos, trimming unnecessary adverbs, and gently suggesting to the author that maybe, just maybe, their 40-word opening sentence could be split into something more breathable.…

How to automate repetitive writing tasks with AI and no-code tools

Working with AI is like co-writing with a very fast, very literal intern

Why do online stores hate guest checkout so much?

AI copywriting isn’t cheating but publishing as-is might be

What happens to the web when nobody writes for humans anymore?

Stop obsessing over AI detection tools

Editing AI content: Why it’s a whole different skillset than traditional editing

AI didn’t steal your job but it probably needs you to finish it

The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

Freelancers vs. AI: What actually saves time (and sanity) when you’re creating content

How to use AI to write blog posts that get noticed (without sounding like a toaster wrote it)

Editing AI content: How to turn robot ramblings into readable posts

What a content strategy actually looks like

That moment a client says “make it pop” and what happens next

A corporate Carol: Three ghosts, one warning and a company that should have known better

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

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