AI - Coastal Content

How to manage AI output length, structure and tone with system prompts

If you’ve ever told an AI, “Write me an article,” and then stared in horror at the 1,000-word essay it produced on the migratory patterns of Canadian geese, you already know the problem. AI is obedient, but it’s also a…

How to rewrite content with AI without losing originality

(Or: How to borrow the words without stealing the soul) The topic of rewriting, plagiarism, originality and copying is huge and far too contentious for this blog. However, it’s an important topic so I can’t avoid it forever. What I…

How to integrate AI into your content team without losing quality

Let’s get one thing straight, AI isn’t here to steal your job. It’s here to become that slightly overeager new hire who turns up on time, works at the speed of light and occasionally forgets that Paris isn’t a country.…

How to train AI to match your brand voice (Without sounding like a robot)

Here’s the thing: your brand voice is like your favourite sweater. Cosy. Recognizable. Maybe a little worn in the elbows, but in a good way. Now imagine lending that sweater to a robot. Without training, the robot will wear it…

How to adapt one piece of content into multiple formats with AI

Here’s the thing about content: it’s greedy. You give it an afternoon, a perfectly good brain, and about four cups of coffee and then it expects you to feed it again tomorrow. And the day after. Enter the art (and…

How every site decided my attention span was a resource to mine

I don’t remember exactly when websites stopped being places to visit and started being clingy exes. Maybe around the time “cookie consent” became code for “we’ve already sold your data, but would you like to feel involved?” Now, every page…

How to summarise long documents with AI without missing key points

You know that feeling when you hand an AI a 40-page report and it comes back with a summary so vague it might as well say, “Stuff happened, it was important, carry on”? Yeah. That’s the danger of oversimplification. AI…

The em dash conspiracy: How we started accusing punctuation of being AI

Ah, the em dash problem. Or as I like to call it: the “AI boogeyman in punctuation form.” Somewhere between 2023 and now, a quiet paranoia took root in the collective writer brain. People began squinting at sentences like detectives…

How to automate repetitive writing tasks with AI and no-code tools

Let’s be honest, most of writing isn’t writing. It’s copy-pasting, formatting, nudging sentences into shape, and moving text between seventeen tabs while wondering if you’ve finally broken Google Docs. The idea for this post actually came from a friend of…

Working with AI is like co-writing with a very fast, very literal intern

Alright, picture this: You’re sitting at your desk, hot coffee in hand, ready to dive into your latest piece of content. Suddenly, an intern bursts through the door. They’re young, eager, and they’ve got oodles of potential. You think to…

Why do online stores hate guest checkout so much?

Picture this: me, casually trying to buy a frying pan. (My old one has developed a personality quirk where eggs slide into one corner.) I wanted speed, add to cart, pay, exit stage left. Instead? A screen telling me, Please…

AI copywriting isn’t cheating but publishing as-is might be

Okay, gather ‘round. Let’s have a little heart-to-heart about this wild, wondrous creature called AI copywriting. Spoiler alert: it’s not the digital equivalent of stealing someone’s lunch from the office fridge (although, full disclosure, AI is also really good at…

How to manage AI output length, structure and tone with system prompts

How to rewrite content with AI without losing originality

How to integrate AI into your content team without losing quality

How to train AI to match your brand voice (Without sounding like a robot)

How to adapt one piece of content into multiple formats with AI

How every site decided my attention span was a resource to mine

How to summarise long documents with AI without missing key points

The em dash conspiracy: How we started accusing punctuation of being AI

How to automate repetitive writing tasks with AI and no-code tools

Working with AI is like co-writing with a very fast, very literal intern

Why do online stores hate guest checkout so much?

AI copywriting isn’t cheating but publishing as-is might be

What I’d tell myself if I could go back 20 years

The AI content discourse ranked by how many times I’ve read it

What clients actually mean when they say “make it more engaging”

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Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

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