Apr 4, 2016
The concept of the customer journey has been around longer than I have. It describes the process an average person goes through from initial exposure to […]
Jan 20, 2016
The Black Friday phenomenon has highlighted not just the lengths consumers will go to in order to get a bargain but also the lengths manufacturers will […]
Jan 6, 2016
Do you use an adblocker? Many internet users do, myself included. The internet is just a nicer place without splash ads, flashing images, garish banners and […]
Jan 4, 2016
While we may live in an era of instant gratification, the old adage ? the best things come to those who wait? is still true. It?s […]
Nov 30, 2015
Business is all about reputation. Any content marketing campaign has to have half an eye on reputation if it is to succeed in terms of engagement […]
Oct 26, 2015
What is the Google Sandbox and why should I care? This is a question I heard the other day and not for the first time. I […]
Oct 19, 2015
Copyright is a thorny issue. It is made worse by greedy and unscrupulous record companies and the sometimes less than honest companies they use to enforce […]
Oct 12, 2015
The illusion of controlling our own destiny is always more real than actual reality. When you look at it, we are in control of very little. […]
Oct 5, 2015
In our last post, we talked about the heavy use of psychology in marketing and how it can be utilised in campaigns. Last time we covered […]
Sep 28, 2015
Using psychology when writing any marketing material is essential. There are a wide range of tricks marketers use to manipulate you into doing what they want […]
Sep 7, 2015
Last week I discussed changing the way you market your business to stay in line with the changing ways customers find suppliers or trades. One particular […]
Jul 8, 2015
Advertising these days means being able to reach more people than can ever have been imagined a few years ago. An advertiser?s dream. But most people?s […]