Even the most difficult customers can be won over by your copy
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Dec 12, 2014
Even the most difficult customers can be won over by your copy

Even the most difficult customers can be won over by your copy

Providing it?s done correctly of course. Unless you can afford to pick and choose who you want to do business with, you have to satisfy everyone […]
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Dec 10, 2014
Giving your characters depth

Giving your characters depth

Nothing in life is simply black and white. Some people might see it that way but for most of us nothing is ever that straightforward. Including […]
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Dec 8, 2014
Copy can be child?s play if you get it right

Copy can be child?s play if you get it right

In other words it?s really not as hard to do as you might think. Providing you go into it with the right attitude. Something customers will […]
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Dec 1, 2014
Advertising your business however big or small

Advertising your business however big or small

Most businesses rely on it. Most of the general public loathes it. Advertising that is. No matter where you go or what you do there?s no […]
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Nov 28, 2014
Is your copy dressed to impress?

Is your copy dressed to impress?

Although things are a lot less formal than they used to be, people still mostly dress to impress. Whether it?s a night on the town or […]
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Nov 19, 2014
Cornwall as an inspiration for writing

Cornwall as an inspiration for writing

Or anything else come to that. Cornwall has acted like a magnet for artists and writers for many years. With good reason. If you want to […]
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Nov 17, 2014

Copy to capture an audience from Cornwall to Scotland

And far beyond that of course. With the advent of the internet, audiences can be worldwide not just local to where you happen to be. Wherever […]
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Nov 10, 2014
Copy that customers are looking for

Copy that customers are looking for

No one expects you to be a magician. Or a mind reader.? Knowing what customers are likely to expect doesn?t involve the occult. It simply means […]
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Nov 7, 2014
Are you playing hide and seek with readers of your copy?

Are you playing hide and seek with readers of your copy?

If you?re serious about running a business on line you shouldn’t treat it as a game. You can be sure potential customers won?t. If they want […]
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Nov 5, 2014
A few reasons to get your copy right

A few reasons to get your copy right

It might be low on your list of priorities if you?re setting up a business. There?re a million and one other things to think about after […]
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Nov 3, 2014
A different perspective can save your writing from the bin

A different perspective can save your writing from the bin

It’s easy to fall into a rut without realising it. Most people find themselves in that position at one time or another. Writing is no exception. […]
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Jan 2, 2014
Don't be aggressive with your copy

Don’t be aggressive with your copy

You might not think you are. Customers may beg to differ. What’s simply a way of selling to you, might well come across as an aggressive […]
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