The great account wall experiment
This is the part where I admit something slightly petty about myself. If a website makes me log in or create an account before I can read the thing I just clicked on, I close the tab. Not angrily. Not…
Read more
The great content flood: How AI is changing what ranks on Google
Remember when creating content used to mean writing it yourself? Now, thanks to the rise of AI tools, the internet has entered its “everything everywhere all at once” phase. Thousands of blog posts appear every minute. Some of them are…
Read more
How to create custom GPTs
So you’ve decided you want your own GPT. Not just any GPT, your very own custom GPT. One that gets your inside jokes, knows your weird snack preferences and doesn’t make you explain for the fifteenth time that no, you…
Read more
How to build an AI-assisted research assistant
(A field guide for curious minds, procrastinators, and people who like to look smarter than they feel) Ah, the dream. Type a question into an AI, sip your tea, and emerge moments later as an overnight expert on 14th-century Mongolian…
Read more
How to rewrite content with AI without losing originality
(Or: How to borrow the words without stealing the soul) The topic of rewriting, plagiarism, originality and copying is huge and far too contentious for this blog. However, it’s an important topic so I can’t avoid it forever. What I…
Read more
How to train AI to match your brand voice (Without sounding like a robot)
Here’s the thing: your brand voice is like your favourite sweater. Cosy. Recognizable. Maybe a little worn in the elbows, but in a good way. Now imagine lending that sweater to a robot. Without training, the robot will wear it…
Read more
The em dash conspiracy: How we started accusing punctuation of being AI
Ah, the em dash problem. Or as I like to call it: the “AI boogeyman in punctuation form.” Somewhere between 2023 and now, a quiet paranoia took root in the collective writer brain. People began squinting at sentences like detectives…
Read more
AI copywriting isn’t cheating but publishing as-is might be
Okay, gather ‘round. Let’s have a little heart-to-heart about this wild, wondrous creature called AI copywriting. Spoiler alert: it’s not the digital equivalent of stealing someone’s lunch from the office fridge (although, full disclosure, AI is also really good at…
Read more
Jul 09, 2026
