Writing - Coastal Content

How to train AI to match your brand voice (Without sounding like a robot)

Here’s the thing: your brand voice is like your favourite sweater. Cosy. Recognizable. Maybe a little worn in the elbows, but in a good way. Now imagine lending that sweater to a robot. Without training, the robot will wear it…

How to adapt one piece of content into multiple formats with AI

Here’s the thing about content: it’s greedy. You give it an afternoon, a perfectly good brain, and about four cups of coffee and then it expects you to feed it again tomorrow. And the day after. Enter the art (and…

How every site decided my attention span was a resource to mine

I don’t remember exactly when websites stopped being places to visit and started being clingy exes. Maybe around the time “cookie consent” became code for “we’ve already sold your data, but would you like to feel involved?” Now, every page…

How to write great ChatGPT prompts (Without losing your sanity)

Beginner-friendly, ego-friendly, and 74% more fun than a normal how-to blog. Here’s the thing: A bad prompt is like asking your GPS, “Take me somewhere cool.” Sure, you’ll end up… somewhere. Maybe a shopping centre. Maybe a swamp. But probably…

The em dash conspiracy: How we started accusing punctuation of being AI

Ah, the em dash problem. Or as I like to call it: the “AI boogeyman in punctuation form.” Somewhere between 2023 and now, a quiet paranoia took root in the collective writer brain. People began squinting at sentences like detectives…

How to automate repetitive writing tasks with AI and no-code tools

Let’s be honest, most of writing isn’t writing. It’s copy-pasting, formatting, nudging sentences into shape, and moving text between seventeen tabs while wondering if you’ve finally broken Google Docs. The idea for this post actually came from a friend of…

Working with AI is like co-writing with a very fast, very literal intern

Alright, picture this: You’re sitting at your desk, hot coffee in hand, ready to dive into your latest piece of content. Suddenly, an intern bursts through the door. They’re young, eager, and they’ve got oodles of potential. You think to…

Why do online stores hate guest checkout so much?

Picture this: me, casually trying to buy a frying pan. (My old one has developed a personality quirk where eggs slide into one corner.) I wanted speed, add to cart, pay, exit stage left. Instead? A screen telling me, Please…

AI copywriting isn’t cheating but publishing as-is might be

Okay, gather ‘round. Let’s have a little heart-to-heart about this wild, wondrous creature called AI copywriting. Spoiler alert: it’s not the digital equivalent of stealing someone’s lunch from the office fridge (although, full disclosure, AI is also really good at…

What happens to the web when nobody writes for humans anymore?

Let’s play a quick thought experiment: Imagine you click on an article titled “10 Best Pasta Recipes You Must Try in 2025.” You arrive expecting sauce. Comfort. Maybe a cute anecdote about Nonna. Instead, you get… paragraphs clearly engineered for…

Stop obsessing over AI detection tools

Alright, gather round, fellow digital creators. It’s time to talk about something that’s been bothering me more than a cat with a stuck claw: AI detection tools. You’ve all seen them. They claim to tell you whether something was written…

Editing AI content: Why it’s a whole different skillset than traditional editing

Once upon a time (by which I mean 3 years ago), “editing” meant checking for typos, trimming unnecessary adverbs, and gently suggesting to the author that maybe, just maybe, their 40-word opening sentence could be split into something more breathable.…

How to train AI to match your brand voice (Without sounding like a robot)

How to adapt one piece of content into multiple formats with AI

How every site decided my attention span was a resource to mine

How to write great ChatGPT prompts (Without losing your sanity)

The em dash conspiracy: How we started accusing punctuation of being AI

How to automate repetitive writing tasks with AI and no-code tools

Working with AI is like co-writing with a very fast, very literal intern

Why do online stores hate guest checkout so much?

AI copywriting isn’t cheating but publishing as-is might be

What happens to the web when nobody writes for humans anymore?

Stop obsessing over AI detection tools

Editing AI content: Why it’s a whole different skillset than traditional editing

The AI content discourse ranked by how many times I’ve read it

What clients actually mean when they say “make it more engaging”

New look, new direction, new energy!

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Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

Like what you see?

Twenty years of writing, editing and helping clients communicate. Based in Northumberland. Available everywhere.

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