How not to run an industry. Netflix and the great VPN battle
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Jan 19, 2016
How not to run an industry. Netflix and the great VPN battle

How not to run an industry. Netflix and the great VPN battle

The movie studios are having a tough time of it lately. Not only can they not deliver anything good to watch, the rest of the world […]
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Jan 18, 2016
How to republish website content for maximum effect

How to republish website content for maximum effect

Fresh, original content is the cornerstone of any content marketing strategy. Yet it isn?t the only way we can gain popularity and derive benefit from great […]
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Jan 11, 2016
Four reasons why republishing old content makes great sense

Four reasons why republishing old content makes great sense

If you have a library of previously published content there is nothing wrong with freshening it up a bit and republishing it for a little extra […]
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Jan 6, 2016
Is blocking adblock users really a good idea?

Is blocking adblock users really a good idea?

Do you use an adblocker? Many internet users do, myself included. The internet is just a nicer place without splash ads, flashing images, garish banners and […]
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Jan 4, 2016
Content marketing is for life not just for Christmas

Content marketing is for life not just for Christmas

While we may live in an era of instant gratification, the old adage ? the best things come to those who wait? is still true. It?s […]
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Dec 28, 2015
Why quality content really is king

Why quality content really is king

Do you remember the days when you would use your search engine of choice to find something and end up with a page full of keyword-stuffed […]
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Dec 21, 2015
The importance of good editing

The importance of good editing

Many smaller businesses have quite a relaxed view of the quality of material they put out into the world. After all, the odd spelling mistake isn?t […]
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Dec 14, 2015
Sponsored content will replace advertising

Sponsored content will replace advertising

There has been a lot of noise about the increased use of ad blocking software coming from the advertising industry lately. I find it quite annoying […]
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Dec 7, 2015
The many benefits of a business website

The many benefits of a business website

I was asked the other day by a plumber friend of mine why he should spend money on a business website. His argument was that he […]
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Nov 30, 2015
content marketing mistakes

Top five content marketing mistakes to avoid to maintain your brand

Business is all about reputation. Any content marketing campaign has to have half an eye on reputation if it is to succeed in terms of engagement […]
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Nov 23, 2015
Case study writers in Cornwall

How case studies can generate new business

Case studies have long been used as marketing collateral for businesses and for good reason. Not only do they demonstrate that your product or service actually […]
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Nov 16, 2015
Blog writing the right way

Breathing new life into a mediocre blog part 2

Last time we discussed planning your blog revival. We talked about asking yourself the necessary questions to put you in the mindset of blogging successfully. So […]
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