May 4, 2016
I had a discussion the other day with a prospective client about some blog writing he wanted us to do. It was a subject I enjoy, […]
Coastal Content blog
Apr 27, 2016
Offering value for money is at the centre of what Coastal Content is about. We are often questioned on our pricing and to be honest, it […]
Apr 18, 2016
Press releases are one of the most popular short copy tasks we do here at Coastal Content. They are great for getting a bit of publicity […]
Apr 11, 2016
I had a lively debate last week with a client who wanted us to write product reviews for items they would send for free in return […]
Apr 4, 2016
The concept of the customer journey has been around longer than I have. It describes the process an average person goes through from initial exposure to […]
Mar 14, 2016
On the surface, coming up with an idea for web content seems easy. Think of something people will find interesting, write it and publish it. That?s […]
Feb 29, 2016
There are many considerations to take into account when considering your brand. One of the oft-overlooked ones is the effect it will have on your SEO […]
Feb 22, 2016
When reading about marketing or content marketing, you hear the term ?brand storytelling? a lot. So what is it and what can it do for you? […]
Feb 15, 2016
Content marketing has gone from a niche within the industry to full-fledged industry of its own in a relatively short time. Results have proven than in […]
Feb 8, 2016
There are hundreds of ways to generate content ideas. Many of them are mainstream and a few are quite unusual. All can provide a vast number […]
Feb 1, 2016
Content marketing is still the most exciting place to be as far as I?m concerned. It?s the fastest moving, most rewarding and most dynamic side of […]
Jan 27, 2016
Content marketing is an ever-evolving industry that has to adapt constantly to audience expectations and social trends. If that wasn?t enough, it often has to appeal […]