Jun 26, 2015
It?s not something you probably realise is coming through in your writing. Whether it?s fiction or copy, the person reading it wants to feel as if […]
Jun 24, 2015
We all have preconceived ideas. Mention a holiday destination such as Cornwall and we think of endless beaches and rugged coastlines. Days filled with sunshine and […]
Jun 22, 2015
They might be totally different genres with a completely different agenda. But what blogs, copy, and fiction have in common is the fact they?re there to […]
Jun 19, 2015
If it is it won?t be doing you any favours. The only way you can see if it?s having that effect is to look at your […]
Jun 17, 2015
Perhaps more so. If you?ve enticed people into reading that far, the end has to be satisfactory. Not a damp squib. Fiction and copy have that […]
Jun 15, 2015
We all have preconceived ideas. Mention a holiday destination such as Cornwall and we think of endless beaches and rugged coastlines. Days filled with sunshine and […]
Jun 12, 2015
When you?re reading, what it is that conjures up the images to go with the story? That moment of drawing you in so you can picture […]
Jun 10, 2015
Whatever your reason for wanting to start one, blogs are a great way to reach a wide audience. The number of them already out there might […]
Jun 8, 2015
No doubt you?re good at having conversations with people face to face. Able to communicate your thoughts and ideas lucidly and without hype. But writing copy […]
Jun 5, 2015
It can be difficult giving anything like the personal touch to customers via machines. One of the drawbacks of doing business online is not being there […]
Jun 3, 2015
You?ve probably discovered already that writing for the web is different from other forms of writing. For anyone starting up their own website it can seem […]
Jun 1, 2015
Whatever you?re writing you might well think there?s no room for misunderstanding. You know what you?re saying so surely everyone reading it will feel the same. […]