How to breathe new life into a mediocre blog part 1
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Nov 9, 2015
Blog writing the proper way

How to breathe new life into a mediocre blog part 1

As expert blog writers in Cornwall, Coastal Content are often asked to take a tired blog and turn it around. Usually, the blog began well but […]
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Nov 2, 2015
Blog writing with Jetpack

How WordPress Jetpack can boost your blog

As a big fan of WordPress, I spend a lot of time looking through the thousands of plugins available for the platform. I try to find […]
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Oct 26, 2015
google sandbox

What is Google Sandbox and how does it affect new websites?

What is the Google Sandbox and why should I care? This is a question I heard the other day and not for the first time. I […]
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Oct 19, 2015
Copyright in copywriting

Three popular copyright myths exposed

Copyright is a thorny issue. It is made worse by greedy and unscrupulous record companies and the sometimes less than honest companies they use to enforce […]
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Oct 12, 2015
controlling your content marketing

Controlling your own marketing destiny

The illusion of controlling our own destiny is always more real than actual reality. When you look at it, we are in control of very little. […]
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Oct 7, 2015
Telling the truth with your marketing

What can small businesses learn from the Volkswagen emissions incident?

Not a day goes by without some media hype about the Volkswagen situation and it doesn’t look to be ending soon. While the situation is undoubtedly […]
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Oct 5, 2015
content marketing psychology

Psychology in marketing part 2.

In our last post, we talked about the heavy use of psychology in marketing and how it can be utilised in campaigns. Last time we covered […]
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Sep 28, 2015
psychology content marketing

Using psychology in marketing part 1.

Using psychology when writing any marketing material is essential. There are a wide range of tricks marketers use to manipulate you into doing what they want […]
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Sep 21, 2015
the business relevance of content marketing

Why every business should use content marketing

It can be difficult to sell a content marketing strategy to the average small business as they often don?t realise how it can benefit them. If […]
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Sep 14, 2015
content marketing strategy image

What is a content marketing strategy?

Strategy ? ?a particular long-term plan for success, especially in business or politics? Collins Dictionary 2015. Strategies aren?t just business buzzwords, they are essential methods of […]
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Sep 7, 2015
avoiding social media in marketing

Marketing without social media

Last week I discussed changing the way you market your business to stay in line with the changing ways customers find suppliers or trades. One particular […]
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Aug 31, 2015
Change to survive in business

Change with your customer’s habits if you want to survive

A lot of small businesses I talk to say much the same thing, “I have been doing this for years and I’m still busy so there’s […]
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