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Mar 7, 2016
Multiple SEO keywords on one page or not?

Multiple SEO keywords on one page or not?

I was wrestling with this very question the other day when formulating a series of pages for a client website. Traditional thinking was that you write […]
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Feb 24, 2016
Panda Free Antivirus Review

Panda Free Antivirus Review

I don?t really do reviews for the Coastal Content blog as I tend to reserve them for customer content. However, I was asked by a blog […]
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Feb 22, 2016
What is brand storytelling?

What is brand storytelling?

When reading about marketing or content marketing, you hear the term ?brand storytelling? a lot. So what is it and what can it do for you? […]
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Feb 3, 2016
Five ways to make your content more effective

Five ways to make your content more effective

Coastal Content took on a new Devon-based client during January. A client who had paid a lot of money to a fancy London agency to promote […]
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Jan 25, 2016
Small business content marketing on a budget

Small business content marketing on a budget

As someone who does a lot of small business content marketing, I know all too well that budgets aren?t always able to satisfy ambitions. But just […]
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Jan 18, 2016
How to republish website content for maximum effect

How to republish website content for maximum effect

Fresh, original content is the cornerstone of any content marketing strategy. Yet it isn?t the only way we can gain popularity and derive benefit from great […]
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Jan 11, 2016
Four reasons why republishing old content makes great sense

Four reasons why republishing old content makes great sense

If you have a library of previously published content there is nothing wrong with freshening it up a bit and republishing it for a little extra […]
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Jan 4, 2016
Content marketing is for life not just for Christmas

Content marketing is for life not just for Christmas

While we may live in an era of instant gratification, the old adage ? the best things come to those who wait? is still true. It?s […]
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Dec 28, 2015
Why quality content really is king

Why quality content really is king

Do you remember the days when you would use your search engine of choice to find something and end up with a page full of keyword-stuffed […]
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Dec 21, 2015
The importance of good editing

The importance of good editing

Many smaller businesses have quite a relaxed view of the quality of material they put out into the world. After all, the odd spelling mistake isn?t […]
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Oct 26, 2015
google sandbox

What is Google Sandbox and how does it affect new websites?

What is the Google Sandbox and why should I care? This is a question I heard the other day and not for the first time. I […]
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Oct 19, 2015
Copyright in copywriting

Three popular copyright myths exposed

Copyright is a thorny issue. It is made worse by greedy and unscrupulous record companies and the sometimes less than honest companies they use to enforce […]
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