Jul 6, 2015
If you?re writing copy for a business you obviously want a reaction from those reading it. You want them to become customers. To answer your call […]
Coastal Content blog
Jul 3, 2015
Whatever your opinion of them, if you?re writing copy your value proposition will be in there somewhere. Or at least it should be. It might not […]
Jul 1, 2015
Writing a blog might seem like a complicated business. You might be wondering if it?s really worth doing. If you?ve looked for other people?s efforts you?ll […]
Jun 29, 2015
From a customer?s point of view that is, not your own. You shouldn?t be asking them questions unless it?s to point out you have the solution […]
Jun 26, 2015
It?s not something you probably realise is coming through in your writing. Whether it?s fiction or copy, the person reading it wants to feel as if […]
Jun 24, 2015
We all have preconceived ideas. Mention a holiday destination such as Cornwall and we think of endless beaches and rugged coastlines. Days filled with sunshine and […]
Jun 22, 2015
They might be totally different genres with a completely different agenda. But what blogs, copy, and fiction have in common is the fact they?re there to […]
Jun 19, 2015
If it is it won?t be doing you any favours. The only way you can see if it?s having that effect is to look at your […]
Jun 17, 2015
Perhaps more so. If you?ve enticed people into reading that far, the end has to be satisfactory. Not a damp squib. Fiction and copy have that […]
Jun 15, 2015
We all have preconceived ideas. Mention a holiday destination such as Cornwall and we think of endless beaches and rugged coastlines. Days filled with sunshine and […]
Jun 12, 2015
When you?re reading, what it is that conjures up the images to go with the story? That moment of drawing you in so you can picture […]
Jun 10, 2015
Whatever your reason for wanting to start one, blogs are a great way to reach a wide audience. The number of them already out there might […]