15 September 2025
Once upon a time (by which I mean 3 years ago), “editing” meant checking for typos, trimming unnecessary adverbs, and gently suggesting to the author that […]
8 September 2025
Let’s clear something up: AI isn’t coming for your writing job. At least, not unless your job is writing SEO filler about the history of email […]
1 September 2025
There’s a fantasy floating around content teams right now like a weird little productivity goblin whispering sweet lies into decision-makers’ ears: “Just use AI for the […]
22 August 2025
You’ve seen them. You’ve groaned at them. You’ve maybe even clicked one while telling yourself it was “just for research” (spoiler: it wasn’t). Media headlines are […]
11 August 2025
So you’ve got an AI draft. Congrats! You now have 800 words of suspiciously enthusiastic filler, six reused metaphors, and one deeply weird analogy about “navigating […]
7 August 2025
AI is doing impressive things. It can spin up a blog draft before you’ve finished saying “wait, did I just approve that?” It can summarise a […]