I test headlines for a living — Here’s why they all sound like they’re crying for attention
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Aug 22, 2025
I test headlines for a living

I test headlines for a living — Here’s why they all sound like they’re crying for attention

You’ve seen them. You’ve groaned at them. You’ve maybe even clicked one while telling yourself it was “just for research” (spoiler: it wasn’t). Media headlines are […]
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Aug 11, 2025
Editing AI Content How To Turn Robot Ramblings Into Actual Readable Posts 1

Editing AI content: How to turn robot ramblings into readable posts

So you’ve got an AI draft. Congrats! You now have 800 words of suspiciously enthusiastic filler, six reused metaphors, and one deeply weird analogy about “navigating […]
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Aug 7, 2025
AI Can Write But Can It Think

AI can write. But can it think? (Spoiler: nope)

AI is doing impressive things. It can spin up a blog draft before you’ve finished saying “wait, did I just approve that?” It can summarise a […]
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Mar 25, 2020
Rest Can Also Be Productive

Rest can also be productive

As a small business owner, I feel guilty when I’m not doing something productive. If I’m cooking dinner, watching a little TV, playing with the dog […]
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Jul 20, 2016
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Top tips for small business marketing on a budget

The challenge of getting a business up and running with next to nothing is part of the fun of starting an enterprise. I think so anyway. […]
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Jul 18, 2016
Using Quora To Find Blog Topics

Using Quora to find blog topics

I must to admit to being a bit of a late starter to Quora. I have been to the site often when answers came up in […]
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Jun 15, 2016
Write 593333 1280

Four reasons why you should outsource your web content

If you’re serious about audience engagement and want to leverage content marketing for all it’s worth, you need to do it right. Sharing knowledge, interesting tips, […]
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Jun 1, 2016
Securing WordPress Using Your Htaccess File

Securing WordPress using your htaccess file

Securing your website should be a primary concern of any website owner, whether a hobbyist or corporate webmaster. Most unsupervised installations include no security at all […]
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May 25, 2016
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Top ways to avoid WordPress comment spam

If you run a blog that allows comments, chances are that consigning comment spam to the trash is a daily chore. I get hundreds of such […]
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May 11, 2016
Trees 175864 1280

What is evergreen content?

Like any industry, content marketing is full of insider terms. One such term is ?evergreen content.? It is a term used a lot in search and […]
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May 4, 2016
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Short form vs long form blog posting, which is best?

I had a discussion the other day with a prospective client about some blog writing he wanted us to do. It was a subject I enjoy, […]
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Apr 20, 2016
How To Write Attention Grabbing Press Releases

How to write attention grabbing press releases

To be truly effective, a press release has to be tight, have a great hook and contain all the pertinent information needed to get the outcome […]
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