May 11, 2016
Like any industry, content marketing is full of insider terms. One such term is ?evergreen content.? It is a term used a lot in search and […]
May 4, 2016
I had a discussion the other day with a prospective client about some blog writing he wanted us to do. It was a subject I enjoy, […]
Apr 20, 2016
To be truly effective, a press release has to be tight, have a great hook and contain all the pertinent information needed to get the outcome […]
Apr 11, 2016
I had a lively debate last week with a client who wanted us to write product reviews for items they would send for free in return […]
Mar 21, 2016
We all know that we read differently online than we do offline. But how does a blog post turn from mediocre into something great? When does […]
Mar 14, 2016
On the surface, coming up with an idea for web content seems easy. Think of something people will find interesting, write it and publish it. That?s […]
Mar 7, 2016
I was wrestling with this very question the other day when formulating a series of pages for a client website. Traditional thinking was that you write […]
Feb 22, 2016
When reading about marketing or content marketing, you hear the term ?brand storytelling? a lot. So what is it and what can it do for you? […]
Feb 15, 2016
Content marketing has gone from a niche within the industry to full-fledged industry of its own in a relatively short time. Results have proven than in […]
Feb 3, 2016
Coastal Content took on a new Devon-based client during January. A client who had paid a lot of money to a fancy London agency to promote […]
Feb 1, 2016
Content marketing is still the most exciting place to be as far as I?m concerned. It?s the fastest moving, most rewarding and most dynamic side of […]
Jan 27, 2016
Content marketing is an ever-evolving industry that has to adapt constantly to audience expectations and social trends. If that wasn?t enough, it often has to appeal […]