Dec 21, 2015
Many smaller businesses have quite a relaxed view of the quality of material they put out into the world. After all, the odd spelling mistake isn?t […]
Dec 14, 2015
There has been a lot of noise about the increased use of ad blocking software coming from the advertising industry lately. I find it quite annoying […]
Dec 7, 2015
I was asked the other day by a plumber friend of mine why he should spend money on a business website. His argument was that he […]
Nov 30, 2015
Business is all about reputation. Any content marketing campaign has to have half an eye on reputation if it is to succeed in terms of engagement […]
Nov 23, 2015
Case studies have long been used as marketing collateral for businesses and for good reason. Not only do they demonstrate that your product or service actually […]
Oct 26, 2015
What is the Google Sandbox and why should I care? This is a question I heard the other day and not for the first time. I […]
Oct 19, 2015
Copyright is a thorny issue. It is made worse by greedy and unscrupulous record companies and the sometimes less than honest companies they use to enforce […]
Oct 12, 2015
The illusion of controlling our own destiny is always more real than actual reality. When you look at it, we are in control of very little. […]
Oct 5, 2015
In our last post, we talked about the heavy use of psychology in marketing and how it can be utilised in campaigns. Last time we covered […]
Sep 28, 2015
Using psychology when writing any marketing material is essential. There are a wide range of tricks marketers use to manipulate you into doing what they want […]
Sep 21, 2015
It can be difficult to sell a content marketing strategy to the average small business as they often don?t realise how it can benefit them. If […]
Sep 7, 2015
Last week I discussed changing the way you market your business to stay in line with the changing ways customers find suppliers or trades. One particular […]