Jun 20, 2016
Content marketing concentrates a lot on the new, shiny and up and coming. Often, if your news happened over 24 hours ago it’s old. However, there […]
Jun 15, 2016
If you’re serious about audience engagement and want to leverage content marketing for all it’s worth, you need to do it right. Sharing knowledge, interesting tips, […]
Jun 13, 2016
On the surface, blogging is a simple way to make a living. Certainly, if you look at freelance websites, there are hundreds, if not thousands of […]
Jun 8, 2016
I was discussing a website project with a French client the other day and got into quite the discussion about semantics. Not quite the conversation you’re […]
May 11, 2016
Like any industry, content marketing is full of insider terms. One such term is ?evergreen content.? It is a term used a lot in search and […]
May 4, 2016
I had a discussion the other day with a prospective client about some blog writing he wanted us to do. It was a subject I enjoy, […]
Apr 27, 2016
Offering value for money is at the centre of what Coastal Content is about. We are often questioned on our pricing and to be honest, it […]
Apr 20, 2016
To be truly effective, a press release has to be tight, have a great hook and contain all the pertinent information needed to get the outcome […]
Apr 18, 2016
Press releases are one of the most popular short copy tasks we do here at Coastal Content. They are great for getting a bit of publicity […]
Apr 11, 2016
I had a lively debate last week with a client who wanted us to write product reviews for items they would send for free in return […]
Apr 4, 2016
The concept of the customer journey has been around longer than I have. It describes the process an average person goes through from initial exposure to […]
Mar 14, 2016
On the surface, coming up with an idea for web content seems easy. Think of something people will find interesting, write it and publish it. That?s […]