How to use AI to write blog posts that get noticed (without sounding like a toaster wrote it)

Ah, the blank page. Eternal nemesis of writers, bloggers, and that one content manager you definitely promised to have a post ready by Tuesday.

If you’ve ever stared into the abyss of a blinking cursor and thought, “There has to be a faster way,” congratulations.

You’ve just met your new writing sidekick: AI.

But before you hand over the keyboard to your robot co-author and go off to alphabetise your spice rack, let me clarify: AI isn’t here to replace your voice.

It’s here to help you find it faster.

This guide will walk you through how to use AI like the creative ally it is, so your blog posts don’t just fill space but actually get noticed (and maybe even shared).

Step 1: Pick your robo-assistant wisely

All AI tools are not created equal. Some are charmingly chaotic, others eerily efficient.

Your job? Pick one and make friends with it.

Beginner-friendly AI writing tools:

• ChatGPT: Great for outlines, blog drafts, rewrites, and suspiciously polite email replies.
• Jasper: SEO-friendly, marketing-minded, and full of pre-built templates.
• Copy.ai: Fast, simple, and perfect for social snippets or short blog bursts.

What to look for:

• User interface: Does it look like an Excel nightmare? Run.
• Templates: Helpful if you’re not sure where to start.
• Flexibility: Some tools let you really customise tone, structure, and content.
• SEO features: Jasper plays nice with SurferSEO. Others… not so much.
• Price tag: Start free. Fall in love. Then decide if it’s worth the subscription.

Pro tip: Pick one tool and stick with it for a month. Testing 12 AI apps at once is a fast-track ticket to content-induced burnout.

Step 2: Write prompts like a wizard

AI is not psychic. It’s more like a genie with very literal hearing.

The better your prompt, the better your output.

Bad prompt: “Write about SEO.”
Good prompt: “Write a 1,000-word blog post titled ‘5 Ways to Improve Your SEO in 2025’ for UK-based small business owners. Use a friendly tone, subheadings, bullet points, and end with a strong CTA.”

Prompt cheat sheet:

• Say what you want (topic + length)
• Say who it’s for (audience)
• Set the mood (tone)
• Request structure (intro, headings, bullets, conclusion)
• Add extras (FAQs, quotes, CTA, jokes about pigeons)

Step 3: Nail the structure before you start

Structure is your post’s skeleton. Without it, things just wobble around like poorly set jelly.

Standard blog post bones:

1. Headline: Clear, helpful, with a smidge of SEO.
2. Introduction: Hook them fast.
3. Body: Break into sections with H2s and H3s.
4. Conclusion: Wrap it up and give them something to do.
5. Extras: FAQs, resources, visuals if you’re feeling fancy.

Tool tip: Use ChatGPT or Jasper to spit out a blog outline before you start writing. Think of it like content GPS.

Step 4: Introductions and conclusions that don’t suck

Most readers will bounce if the intro doesn’t hook them in five seconds.

And conclusions? That’s where you convince them to take action (or read another post, or subscribe, or at least not forget your name).

Intro tricks:

• Ask a cheeky question
• Drop a relevant stat
• Share a relatable struggle (hi, blank page)

Conclusion checklist:

• Sum up the key points (not like a GCSE essay, please)
• Reinforce the value
• Add a call to action that doesn’t sound like a used car pitch

Step 5: Add your voice (because you’re not a bot)

AI content without your voice is like a sandwich with no filling.

Technically food. Not satisfying.

How to humanise your content:

• Share a quick personal story (even a tiny one)
• Add commentary or hot takes
• Localise language (UK spellings, pop culture refs, “brew” not “coffee”)
• Read it aloud: if it sounds like a corporate FAQ, fix it

Step 6: SEO without the spreadsheets

AI doesn’t do SEO unless you ask nicely.

AI SEO checklist:

• Use your keyword in the title, intro, headers, and URL
• Add a meta description (ask AI to write it)
• Sprinkle in related keywords
• Link to your own stuff
• Add alt text to images
• Check it all on mobile

Prompt tip: “Add a paragraph explaining why [keyword] matters in 2025 using SEO-friendly language.”

Step 7: Edit like your reputation depends on it (because it does)

AI is many things. But perfect? Not even close.

Always edit before publishing.

What to fix:

• Factual errors: Double-check stats, quotes, advice
• Repetition: AI loves saying the same thing 3x
• Weird tone shifts: Suddenly formal? Too perky? Fix it
• Cringe phrases: “In today’s fast-paced world…” Delete.

Helpful tools:

• Grammarly: Grammar and tone
• Quillbot: Rewrite clunky bits
• Originality.ai: Check for plagiarism or robot overkill

Step 8: Polish, proof, and press publish

Before you hit that glorious publish button:

• Read it out loud (yes, like a weirdo)
• Run a spellcheck
• Check formatting and links
• Ask a friend to read it
• Make sure it still sounds like you

Bonus points if it looks nice on mobile, has good visuals (hello, Canva), and loads in less time than it takes to boil a kettle.

Common AI-writing meltdowns (and fixes)

As an editor, I cringe internally every time I see any of the following.

Your readers will too.

• Sounds robotic: Rewrite it with personal language.
• Too generic: Add specifics to your prompt.
• Missing SEO magic: Use Ubersuggest or SurferSEO to get the right keywords.
• Plagiarism: Run a checker, just in case. Most tools write fresh content, but better safe than sorry.

Build your process (so you don’t lose your mind)

Anyone can be a writer but not everyone can be a good writer.

Here’s some quick and easy tips to overachieve the latter:

• Have a content strategy. Vague is the enemy.
• Use AI for outlines and rough drafts.
• Edit regularly and keep SEO in check.
• Repurpose posts into social media, email newsletters, or TikToks if you’re brave.
• Keep track of what works. Adjust prompts. Improve. Repeat.

Final thoughts (and one reality check)

Using AI to write blog posts isn’t cheating. It’s not lazy. It’s like hiring a super-fast, slightly clueless intern that works 24/7 and never asks for coffee breaks.

When you pair that with your brain, your voice, and your understanding of the reader, what you get is smart, scalable content that actually works.

So grab your AI tool of choice, type something weird into the prompt, and let the writing games begin.

Just remember that you’re still the writer. The AI is just your glorified assistant.

Now go write something brilliant (or at least better than “In today’s fast-paced world…”).