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Jan 20, 2016
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Why zombie brands should be banned

The Black Friday phenomenon has highlighted not just the lengths consumers will go to in order to get a bargain but also the lengths manufacturers will […]
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Jan 18, 2016
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How to republish website content for maximum effect

Fresh, original content is the cornerstone of any content marketing strategy. Yet it isn?t the only way we can gain popularity and derive benefit from great […]
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Jan 11, 2016
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Four reasons why republishing old content makes great sense

If you have a library of previously published content there is nothing wrong with freshening it up a bit and republishing it for a little extra […]
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Jan 4, 2016
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Content marketing is for life not just for Christmas

While we may live in an era of instant gratification, the old adage ? the best things come to those who wait? is still true. It?s […]
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Dec 28, 2015
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Why quality content really is king

Do you remember the days when you would use your search engine of choice to find something and end up with a page full of keyword-stuffed […]
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Dec 14, 2015
Sponsored Content Will Replace Advertising

Sponsored content will replace advertising

There has been a lot of noise about the increased use of ad blocking software coming from the advertising industry lately. I find it quite annoying […]
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Nov 23, 2015
Case study writers in Cornwall

How case studies can generate new business

Case studies have long been used as marketing collateral for businesses and for good reason. Not only do they demonstrate that your product or service actually […]
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Nov 16, 2015
Blog writing the right way

Breathing new life into a mediocre blog part 2

Last time we discussed planning your blog revival. We talked about asking yourself the necessary questions to put you in the mindset of blogging successfully. So […]
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Nov 9, 2015
Blog writing the proper way

How to breathe new life into a mediocre blog part 1

As expert blog writers in Cornwall, Coastal Content are often asked to take a tired blog and turn it around. Usually, the blog began well but […]
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Oct 26, 2015
google sandbox

What is Google Sandbox and how does it affect new websites?

What is the Google Sandbox and why should I care? This is a question I heard the other day and not for the first time. I […]
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Oct 19, 2015
Copyright in copywriting

Three popular copyright myths exposed

Copyright is a thorny issue. It is made worse by greedy and unscrupulous record companies and the sometimes less than honest companies they use to enforce […]
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Oct 12, 2015
controlling your content marketing

Controlling your own marketing destiny

The illusion of controlling our own destiny is always more real than actual reality. When you look at it, we are in control of very little. […]
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