From blank page to brilliance: How to prompt AI so it writes like a pro
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24 November 2025
How to prompt AI so it writes like a pro

From blank page to brilliance: How to prompt AI so it writes like a pro

So, you’ve decided to summon the magical powers of AI to help you write. Congratulations! But before you get too excited, let me drop some truth: […]
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20 November 2025
When AI gets it wrong: Avoiding hallucinations, bias and tone drift

When AI gets it wrong: Avoiding hallucinations, bias and tone drift

AI is like that enthusiastic friend who always has an answer, even if it’s wrong. Left unchecked, you’ll run into the classic trio of AI writing […]
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17 November 2025
Build an AI-assisted research assistant

How to build an AI-assisted research assistant

(A field guide for curious minds, procrastinators, and people who like to look smarter than they feel) Ah, the dream. Type a question into an AI, […]
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13 November 2025
How to manage AI output length, structure and tone with system prompts

How to manage AI output length, structure and tone with system prompts

If you’ve ever told an AI, “Write me an article,” and then stared in horror at the 1,000-word essay it produced on the migratory patterns of […]
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10 November 2025
How to rewrite content with AI without losing originality

How to rewrite content with AI without losing originality

(Or: How to borrow the words without stealing the soul) The topic of rewriting, plagiarism, originality and copying is huge and far too contentious for this […]
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6 November 2025
How to integrate AI into your content team without losing quality

How to integrate AI into your content team without losing quality

Let’s get one thing straight, AI isn’t here to steal your job. It’s here to become that slightly overeager new hire who turns up on time, […]
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3 November 2025
How to train AI to match your brand voice

How to train AI to match your brand voice (Without sounding like a robot)

Here’s the thing: your brand voice is like your favourite sweater. Cosy. Recognizable. Maybe a little worn in the elbows, but in a good way. Now […]
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30 October 2025
How to adapt one piece of content into multiple formats with AI

How to adapt one piece of content into multiple formats with AI

Here’s the thing about content: it’s greedy. You give it an afternoon, a perfectly good brain, and about four cups of coffee and then it expects […]
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29 October 2025
Attention span online

How every site decided my attention span was a resource to mine

I don’t remember exactly when websites stopped being places to visit and started being clingy exes. Maybe around the time “cookie consent” became code for “we’ve […]
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27 October 2025
How to write great ChatGPT prompts

How to write great ChatGPT prompts (Without losing your sanity)

Beginner-friendly, ego-friendly, and 74% more fun than a normal how-to blog. Here’s the thing: A bad prompt is like asking your GPS, “Take me somewhere cool.” […]
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23 October 2025
How to summarise long documents with AI without missing key points

How to summarise long documents with AI without missing key points

You know that feeling when you hand an AI a 40-page report and it comes back with a summary so vague it might as well say, […]
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20 October 2025
The em dash conspiracy: How we started accusing punctuation of being AI

The em dash conspiracy: How we started accusing punctuation of being AI

Ah, the em dash problem. Or as I like to call it: the “AI boogeyman in punctuation form.” Somewhere between 2023 and now, a quiet paranoia […]
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