Is your copy in danger of reaching saturation point?
✕
  • About me
  • Blog
CoastaContentllogo
  • Home
  • Human generated content
  • AI generated content
  • Freelance content
  • Contact
✕
  • About me
  • Blog

Is your copy in danger of reaching saturation point?

Is your copy in danger of reaching saturation point?

There have been many complaints recently about saturation coverage by the media. You know the sort of thing. Something happens and it?s all they seem to talk about. Someone famous dies, and everyone who so much as said hello to that person is rolled out to tell us all about it. So much so that other important issues are ignored in the pursuit of cheap sensationalism.

To say nothing of driving people away because they?re sick of hearing about it. This quite often does the subject an injustice. The important element has been watered down so much by trivia people lose interest in the subject itself. They just can?t seem to get the balance right.

Which brings us to your copy. Or more importantly, getting that all important balance right for the people reading it. Of course you want to get your points across. But repeating the same thing time and time again is likely to make their eyes glaze over with boredom.

To make them want to take action and decide to deal with you, you have to give them something to work with. They have to realise what you have is what they want. That won?t happen if they?re confronted with a dollop of overkill. In other words, the facts they need submerged in a mass of things they don?t.

If you?ve done your homework you?ll have some idea of what they are. And how far they?re likely to go to get it. Which usually isn?t far.
One of the main attractions of doing business on line is the fact it?s quick and easy. Or supposed to be. Most people just want to get the deed done and move on to something else.

Blocking their way with insignificance won?t do that. Simple and straightforward is all they?re asking for. But of course you have to balance that with something that?s pleasant and interesting to read.

If your copy causes people to switch off in exasperation, remember they won?t be back. Give them enough to hold their interest and want to know more. Without sacrificing the important facts. You really don?t have to saturate your copy with them.

Share

Related posts

Quickly add sources or references to your writing in Google Docs
Jul 8, 2020

Quickly add sources or references to your writing in Google Docs


Read more
How to refresh your web content
Jun 3, 2020

How to refresh your web content


Read more
Video script writing tips
May 13, 2020

Video script writing tips


Read more

Leave a Reply

Your email address will not be published. Required fields are marked *

CoastaContentllogo

Monday - Friday: 7:00 AM - 4:00 PM

jamie@coastalcontent.co.uk

Links

  • Home
  • Human generated content
  • AI generated content
  • Freelance content
  • Contact

More links

  • Blog
  • Cookie policy
  • Privacy

© 2025 Coastal Content | All Rights Reserved

This website uses cookies to improve your experience but not to track you or anything you do. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookie Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT