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Sep 25, 2025
What happens to the web when nobody writes for humans anymore

What happens to the web when nobody writes for humans anymore?

Let’s play a quick thought experiment: Imagine you click on an article titled “10 Best Pasta Recipes You Must Try in 2025.” You arrive expecting sauce. […]
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Sep 22, 2025
Stop obsessing over AI detection tools

Stop obsessing over AI detection tools

Alright, gather round, fellow digital creators. It’s time to talk about something that’s been bothering me more than a cat with a stuck claw: AI detection […]
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Sep 15, 2025
Editing AI content: Why it’s a whole different skillset than traditional editing

Editing AI content: Why it’s a whole different skillset than traditional editing

Once upon a time (by which I mean 3 years ago), “editing” meant checking for typos, trimming unnecessary adverbs, and gently suggesting to the author that […]
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Sep 8, 2025
No, AI didn't steal your job but it probably needs you to finish it

AI didn’t steal your job but it probably needs you to finish it

Let’s clear something up: AI isn’t coming for your writing job. At least, not unless your job is writing SEO filler about the history of email […]
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Sep 1, 2025
The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

The myth of the AI first draft: Why raw AI output isn’t ‘almost done’

There’s a fantasy floating around content teams right now like a weird little productivity goblin whispering sweet lies into decision-makers’ ears: “Just use AI for the […]
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Aug 25, 2025
Freelancers vs. AI: What actually saves time (and sanity) when you’re creating content

Freelancers vs. AI: What actually saves time (and sanity) when you’re creating content

Hiring a writer used to mean… well, hiring a writer. Now? It means staring at a choice between a real human with opinions and invoices or […]
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Aug 22, 2025
I test headlines for a living

I test headlines for a living — Here’s why they all sound like they’re crying for attention

You’ve seen them. You’ve groaned at them. You’ve maybe even clicked one while telling yourself it was “just for research” (spoiler: it wasn’t). Media headlines are […]
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Aug 18, 2025
How to use AI to write blog posts that get noticed

How to use AI to write blog posts that get noticed (without sounding like a toaster wrote it)

Ah, the blank page. Eternal nemesis of writers, bloggers, and that one content manager you definitely promised to have a post ready by Tuesday. If you’ve […]
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Aug 11, 2025
Editing AI content: How to turn robot ramblings into readable posts

Editing AI content: How to turn robot ramblings into readable posts

So you’ve got an AI draft. Congrats! You now have 800 words of suspiciously enthusiastic filler, six reused metaphors, and one deeply weird analogy about “navigating […]
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Aug 7, 2025
Editing AI content: How to turn robot ramblings into readable posts

AI can write. But can it think? (Spoiler: nope)

AI is doing impressive things. It can spin up a blog draft before you’ve finished saying “wait, did I just approve that?” It can summarise a […]
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Nov 15, 2023
Ensuring quality and accuracy in AI-generated content

Ensuring quality and accuracy in AI-generated content

AI-generated content has become a powerful tool, revolutionising the way we produce blog posts, case studies, website content, reviews and content of all types. The advancement […]
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Nov 8, 2023
Nurturing originality in the age of AI content creation

Nurturing originality in the age of AI content creation

In the age of artificial intelligence, where algorithms can generate vast amounts of content in seconds, the question of originality looms large. While AI tools have […]
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