Web content writing
Typical web writing projects include:
- Website copy
- Landing page content
- Create compelling web content on all kinds of subjects
- Articles, tutorials and guides
- Case studies and white papers
- B2B and B2C marketing content
- CTAs, banners, PPC banners
- Press releases and HARO content
Quality web content writing
Without quality communications that conveys your message in a manner your audience can connect with, you’re going to have a hard time growing your business.
Web content writing has to satisfy two masters, your audience and the search engines. If you’re serious about appealing to both of them, Coastal Content can help.
The list of copy writing opportunities is huge. Typical web content I provide can include web pages, landing pages, blog posts, articles, how-to guides, product descriptions, marketing emails, sales brochures, white papers, case studies, video scripts, press releases and so much more.
Communication is key in any business. Your audience doesn’t have the patience to figure out what you’re about on their own so you have to show them.
That’s where quality web content writing comes in. With over a decade of copywriting experience I have the skills and imagination to deliver quality copy on a huge range of subjects.
SEO web content
Search Engine Optimised web content concerns itself mainly with search engines, yet also has to be readable and engaging to humans.
By using SEO copywriting techniques that balance human readability with SEO best practices, I can craft website content that generates SEO benefits through organic search, while also satisfying your human audience.
The result is a higher placement in the search engines without having to spend extra on large agencies.
B2B web content
B2B, or business to business web content, is material written by a business for a business. For example, B2B would include suppliers of products and services that sell to other businesses.
It’s generally more informative and less of a direct sell. The decision making process of business purchases tend to take much longer and involve more than one stakeholder so we take that into account.
Often, a B2B sale will need several steps before they sign on the line. I can help you every step of the way.
B2C web content
B2C is business to consumer. This copy is written to directly influence that moment in the reader’s life.
As the consumer is the person making the decision and often at that moment, B2C copy is written to influence those immediate decisions with compelling calls to action.
By using emotion, time sensitivity, special offers, calls to action and a number of other strategies, we can convince your audience that you deliver what they need.
Not all web content projects are for an external audience or to sell something. I have completed a number of internal projects for large organisations.
They included training materials, newsletters, email templates, wikis, intranet pages, instruction booklets, policies and procedures, video script writing and much more.
It's as important to communicate well internally as it is with your customers. I can help with that.
Often a smaller business won’t have the time or expertise on hand to create web content. That’s where Coastal Content can help. For quality copywriting for a multitude of uses, Coastal Content delivers.
I work with all kinds of businesses of all shapes and sizes. If you want quality, original content written with your goals in mind, contact me today!