Small business search engine optimisation
Want to climb higher in the search engine rankings? Need to increase website traffic or visibility? Want to work with a content provider that specialises in smaller businesses and startups?
Coastal Content helps startups and small businesses get their foot in the door with the search engines. We specialise in onsite SEO, website optimisation and local search. All designed to help you start as you mean to go on. Search engine optimisation is an essential component in brand awareness and can literally make the difference between success or failure online.
Startup search engine optimisation
As a local content marketing company, Coastal Content enables the small to medium enterprise to attract and retain prospects and customers through search engines. By optimising your website and producing an effective content marketing strategy, we build the foundations that enable you to grow.
We work best with startups and new businesses. Those who want to build a solid grounding in search before employing a dedicated SEO agency. We typically work with those businesses who cannot afford an agency but want to get the ball rolling and help grow an online presence.
Onsite SEO can help:
- Increase your search engine rank using proven methods that deliver long term results.
- Optimise your website to deliver the page speed scores that influence ranking.
- Provide regular SEO-optimised web content to draw visitors, gain authority and target your chosen keywords.
- Help build and maintain a positive reputation online.
- Build a solid foundation before you need a dedicated SEO agency.
Search engine optimisation encompasses several different marketing strategies. They include keyword optimisation, content optimisation, technical SEO and social media promotion to get you the attention you deserve.
Search engine optimisation is not a quick fix. It is a long term strategy that takes between three to six months to begin delivering results. However, once you do begin to see results, the effects can be very long lasting.
Keyword optimisation is at the core of SEO. The process usually involves researching your competitors and your target market to identify powerful keyword terms that will help get your business into the first page of the search engine results page (SERPS).
We usually build a list of 100 or more keyword terms that is made up mainly of longer and multiple word terms that offer a targeted approach that lets the smaller business compete with established brands.
Once we have our list of keyword terms, the next step is to optimise your existing website content or develop entirely new content. We build this content around those keywords but also to meet the demands of human visitors. After all, there is no point being high in the search engine results page if nobody wants to read what they see!
Once your website includes the most competitive keyword terms, we turn to your blog. We create blog articles that target a keyword term and publish them on a set schedule. Each article will target only one or two terms to maximise their impact. These articles will also help build authority and a reputation for delivering quality which benefits your business in other ways.
Technical SEO is the behind the scenes stuff. It is the metatags, internal linking, page speed, navigation, image optimisation and all the little things that influence your SEO. Google measures your page speed and weighs it heavily in your ranking. You could have the best-written website in the world but if it takes longer than three seconds to load, it’s all for naught.
As WordPress experts, we can tune your WordPress website to load quickly, work on different devices and achieve an 80+ page speed score. That’s plenty enough to be viewed favourably by Google. We can also work with other CMS such as Joomla, Drupal and custom content management systems too!
Social media promotion
You don’t need us to tell you how vital social media is to marketing a business. If you’re not on Facebook, Twitter or any other relevant social platform you may as well not exist. By promoting you on relevant networks, we can help get you noticed.
How Coastal Content SEO helps your business
Coastal Content is a small business specialist so we have tuned our search engine optimisation services to suit. We are who you call when you’re just getting started or don’t have the resources to hire a larger SEO agency. We lay the foundations for your future success and work with you to get your business off to a great start.
We don’t have project managers and we don’t have silos. If you’re looking for a billion backlinks or pages of metrics, we are not for you. There is just me, Jamie Kavanagh and freelancers I employ to help me. I concentrate on onsite search engine optimisation and leave offsite SEO and backlink generation to larger agencies. I believe that if you get your core website and social media presence off to the best start, you’re already over halfway there.
If you would like to discuss your needs, contact Coastal Content today. We will be happy to help!