Copywriting is the foundation from which a brand, marketing campaign and even an entire business is built upon. Without quality communications that conveys your message in a manner your audience can connect with, you’re going to have a hard time growing your business.
Web copywriting has to satisfy two masters, your audience and the search engines. If you’re serious about appealing to both of them, Coastal Content’s Plymouth Copywriters can help.
The list of copy writing opportunities is huge. Typical web content we provide can include web pages, landing pages, blog posts, articles, how-to guides, product descriptions, marketing emails, sales brochures, white papers, case studies, video scripts, press releases and so much more.
Communication is key in any business. Your audience doesn’t have the patience to figure out what you’re about on their own so you have to show them. That’s where quality web content writing comes in. With over a decade of copywriting experience, our website writer has the skills and imagination to deliver quality copy on a huge range of subjects. Contact us today to learn more!
Typical copywriting projects include:
- Website copy
- Landing page content
- White papers
- Blog posts
- Articles and how-tos
- Case studies
- Press releases
- B2B and B2C marketing content
- Emails, banners, PPC banners
- Video scripts
- Product descriptions
Search Engine Optimised copywriting concerns itself mainly with search engines, yet also has to be readable and engaging to humans. By using SEO copywriting techniques that balance human readability with SEO best practices, we can craft website content that generates SEO benefits through organic search, while also satisfying your human audience. The result is a higher placement in the search engines without having to spend extra on large agencies.
B2B, or business to business copywriting, is material written by a business for a business. For example, B2B would include suppliers of products and services that sell to other businesses. It’s generally more informative and less of a direct sell. The decision making process of business purchases tend to take much longer and involve more than one stakeholder so we take that into account with our copywriting. Often, a B2B sale will need several steps before they sign on the line. We can help you every step of the way.
B2C is business to consumer. This copy is written to directly influence that moment in the reader’s life. As the consumer is the person making the decision and often at that moment, B2C copy is written to influence those immediate decisions with compelling calls to action. By using emotion, time sensitivity, special offers, calls to action and a number of other strategies, we can convince your audience that you deliver what they need.
Not all copywriting projects are for an external audience or to sell something. We have completed a number of internal projects for large organisations. They included training materials, newsletters, email templates, wikis, intranet pages, instruction booklets, policies and procedures and much more. It is as important to communicate well internally as it is with your customers. We can help.
Often a smaller business won’t have the time or expertise on hand to create such material. That’s where Coastal Content can help. For quality copywriting for a multitude of uses, Coastal Content delivers. We work with all kinds of businesses of all shapes and sizes. If you want quality, original content written with your goals in mind, contact us today!